Reps need to self-source leads
Sales 2.0
MARCH 6, 2024
According to recent research from SalesLoft best-performing senior salespeople (like Account Exectuives) need to self-source around 48% of their pipeline–rather than having leads come from a sales development rep (BDR, SDR etc.) Even here though there are now many tools and techniques to “microwave” your cold calls.
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