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Your Incentive or Loyalty Program Can Get Smarter

Sales and Marketing Management

Stagnant reward and loyalty programs risk more than just ROI; they erode the equity and trust in a brand that B2B buyers rely on for stability and reputation. The post Your Incentive or Loyalty Program Can Get Smarter appeared first on Sales & Marketing Management.

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Building Loyalty Evolves with Data, Smartphones, and Personalization

Zoominfo

Building customer loyalty has always been about gathering data. As part of go to market, loyalty initiatives include a mix of actions, such as VIP programs, product upsells, and campaigns for user-based reviews. Loyalty is one of the four building blocks that creates a core go-to-market framework for businesses.

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Why Customer Loyalty Isn’t Always About More Choices

No More Cold Calling

Stop confusing your buyers. That’s just plain rude, and it’s certainly not how to build customer loyalty. Companies invest significant money on marketing—email campaigns, SEO, and strategies for getting found and building customer loyalty. I was so frustrated. Maybe it’s old-fashioned, but the phone works.

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6 Ways to Build Client Loyalty in Sales

RAIN Group

Client loyalty can make or break a company. Loyalty is tied to buyer satisfaction and their experience buying from you—but it’s tough to earn. Fred Reichheld, author of?

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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Loyalty Is Your Job, Not Theirs

Engage Selling

Buyers have changed and loyalty’s dead now. Most recently, it was from a client of mine, saying: “I’ve been supplying my long-time customer with … Read More » The post Loyalty Is Your Job, Not Theirs first appeared on The Sales Leader. Customers don’t care about the relationship anymore!”

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Relationship Revolution: How Small Agencies Build Loyalty & Client Advocacy

BuzzBoard

It cultivates a positive business rapport and significantly increases client loyalty. This closeness is crucial in building trust and loyalty. Research has shown that businesses with high customer loyalty grow at twice the rate of their competitors. A smaller client base allows for personalized solutions.

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