The Pros and Cons of BDRs in B2B Sales and Marketing
Janek Performance Group
APRIL 17, 2024
Further, guiding prospects through the early stages of the buyer’s journey makes them essential to brand perception. This includes lead handoff criteria, territory ownership, and commission structures, which can undermine collaboration and cohesion. 76% percent of BDRs report to sales over marketing.
Let's personalize your content