Pipeliner

APRIL 21, 2019

Sales, Marketing, and Customer Success are the three components of your revenue engine-starting system and Sales Engagement is the wire that connects them. This connection – or alignment – is a crucial element of any functional Sales Engagement strategy. Better metrics than MQL. A reliable attribution model.

Ideal Customer Profile 75

Ideal Customer Profile Marketing Qualified Lead Marketing Face-to-face 75

Hubspot Sales

AUGUST 2, 2022

Given the ongoing nature of software-as-a-service (SaaS) investments and support, it’s possible for companies to turn initial sales into continual revenue streams that both boost customer satisfaction and pave the way for sustained success. SaaS as a Predominant Model for Business. Unpacking the SaaS Revenue Model. The caveat?

Revenue 93

Revenue Scale Forecasting How To 93

The ROI Guy

JANUARY 29, 2014

Although financial justification / ROI is required, most buyers struggle with the numbers. According to IDC, 2/3rds of buyers indicate they don’t have the knowledge, research metrics or tools needed to do ROI / business value calculations. Over 85% of projects over $50,000 now require a formal business case.

Decision Maker 70

Decision Maker ROI Lead Rank Model Metrics 70