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4 Keys to Exceeding the Expectations of the Evolving Customer

Sales and Marketing Management

Customers today expect highly connected, personalized experiences from all organizations, with even business buyers expecting simple, easy-to-navigate, consumer-like ones. Putting customer success front and center requires building trust between brand and buyer, and fundamental to that trust-building is transparency.

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Sales Hacker’s 35 Most Influential Women in Sales

Sales Hacker

Andrea has led numerous sales initiatives and teams at enterprise software and solution providers, including Varolii, IBM, Symphony Technology Group, Vitria Technology, DigitalThink, and PeopleSoft. Her book Stop Selling & Start Leading is a terrific read on buyer experience and sales. Nicolette Mullenix – Sr.