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The 5 Top Media for Cold Prospecting

Pointclear

The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail. prospective business buyers in just about every category can be found through the mail, even for obscure products or highly targeted niches.

Media 233
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Tell Marketing They Can Keep Their Leads

No More Cold Calling

Consider this example from Dan McDade, president and CEO of PointClear: The marketing department for one unnamed company generated more than 9,000 “sales leads” in a year, but only 1.28 The only way to keep your pipeline full of HOT, qualified leads is to prospect through referrals. Read “ We’re Smarter Than Our Buyers.”).

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The Pipeline ? Reports of the Death of the Salesperson Are Greatly.

The Pipeline

My presentation, “Customer 2.0, ” focused on how the buyer has changed and has more power than ever before. The new buyer interacts with an organization when he or she is ready (not before), does the vast majority of research online without the vendor’s help, is distracted, and so forth. Buyers buy from people they like (and respect).

Report 244
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PowerViews with Jill Konrath: Changing Buyers Require Retooled Sales Reps

Pointclear

2012 Surprise: Slow Adoption of Technology Like Sales Intelligence Tools. And I’m not saying that these tools replace good selling, but they certainly augment it. She says the use of sales intelligence tools is good examples of technology that is critical to sales success today.

Buyer 154
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B2B Marketers, Analyze This: How Do Prospects Score YOU on Their Experience?

Pointclear

To most of the vendors that I engaged with, I was just another not-very-valuable small business buyer. Or that I have friends in the publishing business that are also potential buyers. Bottom line: While I may not have been scored as a valuable prospect, I was valuable in other ways—as an influencer.

Lead Rank 185
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What is Inside Sales (And Why Do You Need It?)

DialSource

These field sales teams tend to travel often, attending trade shows and conferences in order to schmooze prospects over a meal or round of golf. . According to an estimate by PointClear, the average outside sales call prior to COVID would cost over $300, while the average inside sales call would cost just $50.

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Do Standardized Sales Processes Really Work Anymore?

Pointclear

Tony Zambito is Founder and Principal of the buyer research and strategy firm Buyerology ?. He is also the originator of the buyer persona research and creation methodology as well as Business Buyergraphics ™ that are widely used to make informed decisions from buyer insights. He holds a B.S. in Business and an M.B.A.