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Is Sales Ops Enabling the Buyer Process?

SBI Growth

Provide the right processes, tools, structure and guidance to best deliver revenue. But is that the same as enabling the buyer to buy? Buyers don’t care about how your organization wants to sell. Is everything you do making it easier for your buyers to buy? You’ve been hearing that buyers have changed significantly.

Buyer 235
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The 5 Top Media for Cold Prospecting

Pointclear

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail.

Media 233
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B2B Lead Gen: Can you do it cheaper and better inside?

Pointclear

As a business-to-business marketing or sales leader you have numerous options for lead generation tactics and tools. Even with the growing number of digital routes, outbound phone calling, or teleprospecting, remains a powerful method to engage personally with your prospects. No one outside gets us.

Lead Gen 113
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8 Cold Calling Tips for Sellers and Sales Leaders 

Mindtickle

Buyers are already short on time, and the last thing they want is to listen to another sales pitch. Research from our 2023 State of Sales Productivity Report found that during a call, buyers asked an average of 18 questions, a significant increase from 13 questions in the 2022 report. As sellers, you’re even more in the hot seat.

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Is Cold Calling Dead? A Guide to B2B Cold Calling

Zoominfo

In the age of COVID and increased remote work, sales development representatives (SDRs) and account executives (AEs) are finding that cold calling can be an effective means of reaching prospects — when handled correctly. B2B cold calling is simply calling a prospective customer before they’ve expressed interest in a product or service.

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Always be Onboarding: The Peak Performance Mindset for Sellers

Mindtickle

In his 20-year journey in B2B tech, Gop has focused on connecting processes, content, and tools that equip customer-facing representatives to engage customers over that time. In this engaging conversation, Gop and Matt discuss the criticality of a seller’s skills, behaviors, and attitude when engaging with the buyer.

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Should You “Wing It” or Have A Structured Sales Interaction?

MTD Sales Training

Such was a primary tool of sales people, in particular telemarketers, years ago. While not exactly a throw-up tactic, many still believe it is best to know all you can know about your product and prospect, and then just go in and let the sales interaction flow impromptu, directed by the prospect’s interests.