Buyer Prospecting Tools White Paper 
Janek Performance Group
MARCH 26, 2024
Among the myriad of tools and strategies available, one aspect stands out: buyer personas. Crafting detailed buyer personas allows organizations to humanize their target audience. There, he introduced the importance of buyer personas. The importance of buyer personas is self-evident.
The ROI Guy
MARCH 24, 2013
Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Short attention span theater – The typical white paper is just too long.
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Sales 2.0
AUGUST 22, 2022
In fact, she argues that gating content is part of how “we treat prospects like dirt!” Marketing like this she suggests gets in the way of what the buyer is trying to get done, which is research potential solutions to their problem. When a buyer fills in their contact information to get our white paper etc.,
Allego
MARCH 21, 2023
These tools promote better alignment between marketing and sales, ensuring marketers create content that sellers want to use and that sales reps know how to use it properly during conversations with buyers. The Old Way vs. the New: 4 Ways Modern Sales Content Management Systems Outperform Traditional Tools 1. The solution?
No More Cold Calling
OCTOBER 22, 2013
Welcome to the age of the informed consumer, or the digital buyer … or “Buyer 2.0.”. In fact, 86 percent of business buyers engage in research independent of the sales cycle. In fact, 86 percent of business buyers engage in research independent of the sales cycle. is very good at homework. Tell Them Where It Hurts.
Zoominfo
MARCH 24, 2021
You hire talented sales and marketing professionals and set them up with state-of-the-art CRM and automation tools. For B2B companies, bad data and data decay weaken CRM and sales and marketing automation tools. In turn, sales and marketing efforts — from prospecting to running email campaigns — are less effective.
The ROI Guy
NOVEMBER 7, 2017
You download that white paper, and because it’s gated, you’re required to fill out a lead capture form – your name, email address, Company, title, location, phone number, name of first born…Worse, you know you’re immediately going to get that lame phone call or email follow-up: “I see you downloaded our white paper, want to talk?”.
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