Zoominfo

MARCH 27, 2019

Thus, The 2019 Technographic Data Report for B2B Sales Organizations was born. The 2019 Technographic Data Report for B2B Sales Organizations. To create the 2019 Technographic Data Report, we surveyed approximately 250 B2B sales professionals about technographics. But first, let’s cover some important background information.

Report 222

Report Data B2B Survey 222

Sales and Marketing Management

JANUARY 16, 2020

Turns out, one of the main challenges in successfully guiding a prospect through the buying process is the buyer’s own lack of confidence. Research recently released from Gartner revealed that overwhelmed B2B buyers face a crisis of confidence as they increasingly struggle to make large-scale purchase decisions. buyer enablement”?—?while

Buyer 194

Buyer Scale Face-to-face Report 194

Trinity Perspectives

NOVEMBER 27, 2018

I’m delighted to announce the results of the inaugural Mood of the B2B Buyer study for 2018, conducted by the team at Trinity. The post Mood of the B2B Buyer Report appeared first on Trinity Perspectives.

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Report B2B Buyer Decision Maker 62

DiscoverOrg Sales

SEPTEMBER 14, 2017

When we commissioned a study that asked 270 B2B buyers about their feelings on salespeople, the response revealed … shall we say, room for improvement. Assume buyers use it. Get the entire free study: 30 Ways to Get Inside the Mind of Your Target Buyer. Exhibit A: The internet. Sell B2B features, NOT benefits. Increase revenue.

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Report B2B Study Buyer Persona 219

Sales and Marketing Management

SEPTEMBER 26, 2018

Author: Alicia McCarty As we are all very well aware, today’s buyers expect us to speak to them personally, not in their general direction; increasingly, customers want businesses to know what they want before they do and to serve them hyper-targeted, relevant content and offerings. It just isn’t possible. If so, which one?

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Ideal Customer Profile Buyer Buyer Persona Marketo 246

Sales and Marketing Management

JANUARY 11, 2021

In those times, a seller’s dynamic personality was all that was needed to keep buyers focused. When buyers are staring at a screen during a virtual meeting, they can more easily multitask. . This means sellers have a much higher bar they need to cross to capture and keep buyers’ attention. Working on other projects.

Buyer 194

Buyer Meeting Fashion Face-to-face 194

Hubspot Sales

DECEMBER 5, 2023

We've entered, what I call, "The Age of the AI-powered buyer." This shift frees up sales pros to act as consultants who prioritize building strong relationships, boosting buyer confidence, understanding their needs and challenges, and using AI to offer a highly relevant, personalized experience.

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Buyer Data Survey Sales Cycle 101

Allego

NOVEMBER 4, 2021

The report, Who Owns Sales Enablement? Key findings from the report include: Lack of Sales Enablement Leads to Inadequate Seller Training, Which Impacts Sales Effectiveness. Download our research report Who Owns Sales Enablement? On average, sales reps don’t know the answer to 40% of product questions asked by customers.

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Research Buyer Hiring Sales Enablement 143

Hubspot Sales

SEPTEMBER 7, 2020

One of the most tried-and-true, straightforward means of doing so is writing sales call reports — crucial business documents that track the most important aspects of sales calls for future reference. Sales Call Reports. Sales call reports come in different shapes and sizes — with varying degrees of thoroughness.

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Report How To Trends Follow-up 116

Zoominfo

SEPTEMBER 20, 2021

Their success hinges on buyer engagement — getting the prospect’s attention, holding it throughout the sales cycle , and maintaining interest to build customer loyalty beyond closing. Engage Existing Customers Using Intent Signal Data Buyer engagement does not end when a buyer signs their contract. With high-quality intent data.

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Data Buyer Intent Signal Decision Maker 130

Sales and Marketing Management

MAY 19, 2019

Author: Theresa O'Neil, Chief Marketing Officer of Showpad Today’s B2B buyers have higher expectations than ever before, and their criteria for making purchase decisions is evolving. A study from SiriusDecisions found that 81 percent of B2B buyers today make purchase decisions based on buying experience, rather than product or price.

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Buyer B2B Guarantee Data 235

Sales and Marketing Management

SEPTEMBER 11, 2023

A report from CSO states that 77% of buyers don’t see salespeople as a helpful resource to solve their business problems. Gartner research shows that when B2B buyers are considering a purchase, they spend less than 20% of their time meeting with potential suppliers.

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Report Survey B2B Buyer 194

DiscoverOrg Sales

SEPTEMBER 12, 2017

First, the bad news: Most B2B buyers don’t trust salespeople. These 30 findings from our extensive study tell salespeople exactly what to do to change this dynamic, and how to win back the respect and partnership the B2B sales-buyer relationship needs to be mutually successful. 1: Buyers rate 2/3 of B2B salespeople as average or poor.

Buyer Persona 206

Buyer Persona Buyer Survey Ideal Customer Profile 206

Zoominfo

SEPTEMBER 24, 2018

The most successful sales reps help buyers redefine their needs. Top performers not only get to the root of a buyer’s problem, but they also address the buyer’s goals and aspirations to uncover possibilities the buyer doesn’t even know exist. Some of our client’s report problems with X, Y, and Z.

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Buyer Scale Groups Sales Methodology 241

Gong.io

NOVEMBER 28, 2022

A lack of visibility makes it hard to track deals, report to executives, and optimize the sales process. You need pipeline reporting. A sales pipeline report paints a clear picture of your sales pipeline, helping you to understand what’s happening and take action to improve it. What can a sales pipeline report tell me?

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Report Pipeline Forecasting Hiring 62

Emissary

MARCH 28, 2023

Download Emissary’s Buyer Snapshot to gain insights on how sellers should best approach and engage with the CISO role: Download the Guide Sellers aren’t making the grade (at least not yet.) In this report, we pull key insights into how sales teams can better position themselves and engage with CISOs.

Survey 52

Survey Report Buyer Persona Vendor 52

Showpad

OCTOBER 4, 2023

Showpad is honored to announce that we have been named a Leader in The Forrester Wave : Sales Readiness Solutions, Q4 2023 report. And in today’s rapidly evolving business landscape, buyer expectations are shifting —and it’s imperative sales and marketing teams have the right tools to keep up.

Report 52

Report Analytics Microsoft Coaching 52

Trinity Perspectives

NOVEMBER 27, 2018

I’m delighted to announce the results of the inaugural Mood of the B2B Buyer study for 2018, conducted by the team at Trinity. Almost a year ago, I hatched an idea to tap into the sentiment of business decision makers and procurement people around the world, to understand what really makes them tick.

Buyer 72

Buyer B2B Report Decision Maker 72

Highspot

JULY 5, 2023

This question is top of mind for sales leaders today, as research we commissioned from a leading B2B research provider confirmed that driving buyer urgency was ranked one of the top three sales challenges for CROs this year. Here are data-driven tips to optimize your buyer engagement and enable your reps to win more deals.

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Buyer Lead Rank Lead Scoring Sales Cycle 52

Zoominfo

AUGUST 13, 2018

We talk about buyer personas a lot on the ZoomInfo blog— for good reason! Marketers use buyer personas to inform every piece of their marketing strategy and ultimately generate more revenue for their respective companies. But buyer personas only work if they’re accurate and include the right kinds of information.

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Buyer Persona Ideal Customer Profile Buyer Lead Gen 165

Allego

OCTOBER 29, 2021

As face-to-face interactions become less frequent, finding a way to connect with buyers grows more essential. To facilitate the experience, your goal shouldn’t only be to sell to a buyer but to see the sales cycle from their perspective. Because you’re a buyer too. Allow your curiosity to fuel your buyer research.

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Buyer Face-to-face Referrals Ideal Customer Profile 138

Sales and Marketing Management

JANUARY 16, 2020

Turns out, one of the main challenges in successfully guiding a prospect through the buying process is the buyer’s own lack of confidence. Research recently released from Gartner revealed that overwhelmed B2B buyers face a crisis of confidence as they increasingly struggle to make large-scale purchase decisions. buyer enablement”?—?while

Buyer 156

Buyer Scale Face-to-face Report 156

Zoominfo

OCTOBER 8, 2019

Enter, the Customer Insight Report. In essence, building a Customer Insight Report involves packaging large amounts of information into a concise, comprehensible summary. This report will help unite your entire team towards a focused, effective sales campaign. Free Trial What is a Customer Insight Report?

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Report Ideal Customer Profile Decision Maker Account Based Marketing 130

Chorus.ai

MARCH 28, 2022

Chorus has been named a “Strong Performer” by Forrester Research and one of the top 14 vendors in The Forrester Wave™: Revenue Operations & Intelligence Q1 2022 report. As noted in The Forrester Wave™ report, Chorus “customers commented that they have seen decreased ramp time and increased productivity since they implemented Chorus.ai.”.

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Report Revenue Lead Rank Lead Scoring 118

Zoominfo

OCTOBER 8, 2019

Enter, the Customer Insight Report. In essence, building a Customer Insight Report involves packaging large amounts of information into a concise, comprehensible summary. This report will help unite your entire team towards a focused, effective sales campaign. What is a Customer Insight Report? That’s a tall order.

Report 138

Report Ideal Customer Profile Decision Maker Account Based Marketing 138

Zoominfo

JULY 1, 2018

In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). We’ve compiled our top tips and best practices for selling to the social-savvy buyer. 4 Tips for Selling to the Social Savvy Buyer.

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Buyer Social Media Social Selling Incentives 190

Hubspot Sales

JUNE 17, 2020

According to LinkedIn’s 2020 State of Sales Report , buyers are becoming increasingly less responsive, with 44% of salespeople reporting a decrease in responsiveness to outreach. If so, you may want to consider implementing or re-vamping your weekly sales reporting. We also provide some suggestions below.

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Report Microsoft Hubspot Data 113

Sales Hacker

DECEMBER 29, 2022

Though the Harvard Business Review prematurely declared it dead a decade ago , today’s top sellers have found new ways to leverage solution selling that speak directly to the attitudes and needs of modern buyers. Buyers in 2012 had come a long way from the buyers of the 1980s. Table of contents. What is solution selling?

Solutions Selling 113

Solutions Selling Exact Buyer Sales Methodology 113

Sales and Marketing Management

OCTOBER 12, 2017

But if, in your limited free time, you could read one thing, we recommend seeking out reading materials on your buyer’s industry instead. According to a CSO Insights report, just 47 percent of salespeople believe they understand the buyer’s situation before pitching a solution. Know Your Customer's Industry.

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Positioning Buyer SAP Industry 228

MTD Sales Training

SEPTEMBER 24, 2018

It has to do with the way that the buyer has changed their modus operandi. But the evolution of the buyer has been exponentially faster. Here are five up-to-date ways to sell to the modern-day buyer : 1) Be social-media savvy. Here are five up-to-date ways to sell to the modern-day buyer : 1) Be social-media savvy.

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Buyer Social Media Loyalty Channels 120