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Experiential Selling is What Leads to Buyer “Aha Revelations” – An SSTools Classic

SBI

I think of these as “Aha Revelations.” revelations. It is a means to help buyers come upon their Aha! revelation as a result of an emotional engagement triggered by firsthand experience and investigation. revelations represent the inspirational flash when the customer “gets it.” revelations?

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4 Buyer Trends That Will Shake Marketing in 2013

SBI Growth

If you believe buyer behavior would stand pat for a short while, you better let go of this belief. Technology interruption, good and bad, continues to alter buyer behavior and disrupt marketing. Let us look at four buyer trends bound to shake up marketing in 2013: 1. Buyers want an experience. Give me some insight please!

Trends 330
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I Was Neglecting My Customer Relationships

No More Cold Calling

” That’s what a client asked me a couple years ago, and I was baffled by his revelation. And referrals make business buyers 5X more likely to engage with salespeople, according to LinkedIn. We wait and we wait, and often the relationship with the initial buyer is so far removed, that we never ask.

Referrals 227
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Letting Our Customers Ask Us The Wrong Questions!

Partners in Excellence

As we spoke, it struck me how we revel in these questions. When we look at the data on No Decision Made and Buyer Regret, we know how much our customers struggle with complex B2B change and buying initiatives. ” I keep going back to the data we know about decision confidence and buyer regret.

Customer 127
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Cracking the Code: Secrets of a Thriving Sales Culture (video)

Pipeliner

Forward-Looking Metrics and Qualification: Andy introduced forward-looking metrics like “pick” or “buyer action.” I shared a revelation about being easy to do business with. ” These tools help manage uncertainty and qualify opportunities. He stressed earning the right to advance in sales.

Video 52
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“Why I’m So Interested In Selling,” Charles Green

Partners in Excellence

I realized I had been thinking of sales as being all about a formalized battle between seller and buyer, with the buyer’s wallet the prize. Later revelations included referring a lead to a seller more appropriate for the client, even including a competitor; such selfless actions lead to positive referrals and future sales.

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Freeing Time For The “Human Touch” In Selling

Partners in Excellence

We revel in leveraging our technologies for buyer engagement–and, apparently, buyers revel in these as well. Buyers are spending less time with sellers–partly because it’s more effective for them. We automate to help seller efficiency, but not thinking of buyer impact.