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Dawn of the Chief Revenue Officer

Sales and Marketing Management

Today’s buying realities are substantially displacing this model of revenue acquisition. The emerging role of chief revenue officer will need to manage the three-dimensional view of buyers – marketing, selling and service – deploying the right resources at the right time.

Revenue 177
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Aligning Revenue Teams to Execute the Growth Strategy

Force Management

Today's leaders have an uphill battle to successfully tackle revenue growth goals. Externally, marketplace dynamics have shifted and buyers have redefined why and how they buy. Internally, revenue organizations have to adapt and align their message in a way that communicates their value in today's dynamic selling environment.

Revenue 144
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Prospects Are Not Buyers

The Pipeline

One blur is the line between who is a buyer and who is a prospect. Assuming buyers and prospects are the same and the words interchangeable perhaps explains the output numbers year after year. You need to accept that prospects are not buyers, which is a good thing for us. Prospects are entirely different than buyers.

Buyer 272
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Is Sales Adding A Premium To Intrinsic Revenue Growth?

The Pipeline

But if you asked “Are any of these newly minted sellers adding a premium to intrinsic revenue growth? The time is squandered rather than being applied to better execution of high-value activities that lead to higher-value revenue and EBITDA. Could you use technology to accelerate, requiring fewer bodies per dollar of revenue?

Revenue 370
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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Increasingly discerning buyers. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand.

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How to Increase Revenue with Channel Partners

Force Management

It's important to put time and resources into helping your channel sellers understand your company's value and differentiation as well as your internal revenue teams do. Articulate value and differentiation in a way that has meaning to the buyer 3. How is that differentiation tied to what drives value for your buyer?

Channels 137
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Driving a Revenue Mindset: 5 Takeaways from Our Conversation with Brian Walsh

Force Management

We recently hosted a live session on Driving a Revenue Mindset with our Managing Director and Facilitator Brian Walsh. He shared insights on what’s changing in sales, what remains critical, and what the most successful organizations are focusing on to maintain revenue momentum. Be sure to check out the full on-demand recording here.

Revenue 121
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5 Essential Pieces of a Prospecting Solution

As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. Forward thinking sales leaders are starting to prioritize technology initiatives.

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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. This buyers guide will cover: Review of important terminology, metrics, and pricing models related to database management projects. Having an accurate and up-to-date database.

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Gone in 8 Seconds: Overcoming Buyers’ Shrinking Attention Spans

Speaker: Jake Miller, Senior Product Marketing Manager, Allego

Buyers are savvier, buying teams are larger, and new research shows that buyers' attention spans have dropped to just 8 seconds. This means that the old approach of blasting buyers with email-heavy, generic communications no longer works.

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The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

A well-written sales playbook not only streamlines the entire sales process but also ensures your sales team is fully equipped to successfully navigate a variety of sales situations while delivering a clear value proposition to your potential buyers. Here’s what you’ll learn from this eBook: Why You Should Have a Sales Playbook.

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Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Buyers struggle with being overwhelmed, indecision, and trusting the information that’s presented to them. For a buyer-facing team, the struggle is also real. For a buyer-facing team, the struggle is also real.

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Your Guide to Using Conversational Marketing to Drive Demand Generation

Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue. According to Bold 360, “81 percent of B2B buyers have left a page because they didn’t want to fill out a form.”.

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Virtual Sales Coaching 2.0: How Time-Shifted Video and AI are Changing the Game

Speaker: Jonathan Carlson, Senior Director of Marketing, and Jake Miller, Senior Product Marketing Manager at Allego

Many sales leaders are struggling to adapt their coaching programs in a virtual-first environment—and falling short on coaching means falling short of revenue targets. In fact, 62% of sales professionals say they’ve lost a sale because they couldn’t meet face-to-face with a buyer. But it doesn’t have to be this way.

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How to Transform Training with Conversation Intelligence Technology

Speaker: Jonathan Carlson, Senior Director of Marketing, Allego & Jake Miller, Senior Product Marketing Manager, Allego

This technology isn’t new, but its expanding applications across the learning and enablement feature set are unlocking exciting possibilities that can significantly improve your team’s messaging, customer/buyer experience, and revenue.