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Buyer Personas and Perception

Janek Performance Group

Does your sales approach take buyer personas into consideration? In this article, we will explore the concept of buyer personas and how sales reps can apply the principles of perception and persuasion for improved performance. Sales professionals should seek to clarify the buyer’s value perspective. Let’s explore.

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You Need To Trust You

The Pipeline

Other than a grey-haired sage, I am confident in saying none of the voice on LinkedIn have either. The more you can demonstrate that thinking and attitude to prospects and buyers, the more they will trust you. But before you drink what we pour, ask yourself, how am I or any of my peers more experienced than you? Still Early Days.

Sage 361
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Will You Take The Road Less Travelled or the Path of Least Resistance?

Bernadette McClelland

I want sellers to look deeper into what ‘ story ‘ means for them and their business growth – in addition to making the buyer the hero and following the Hero’s Journey – after all what does that really mean from a ‘boots on the ground’ perspective, right?

Travel 195
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Customer Survey Says…

The Pipeline

So it was with my recent experience with the support team at Sage looking after ACT! Sage is not alone, just the latest to survey hoping for good feedback, and ignoring the bad. Confirmed my e-mail, provided my mobile number, didn’t want to risk missing this call. It turned out there was no such risk, as the call never came!

Survey 257
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Are You Expecting Too Much?

No More Cold Calling

Sage advice from a sales VP I used to work under: “Joanne, never leave a meeting without giving your buyer a task. Not only do I always ensure my buyers have a task, but we also confirm a timeframe and expectations for what they’ll receive from me. The information or action you expected from the buyer doesn’t happen.

Sage 296
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What Are You Willing To Learn To Grow?

The Pipeline

Remember all those sages who predicted that the population of professional sellers would decline by 25%. This is not to suggest that these people are all wrong or intentionally misleading people, just buyer beware. This not only alienates buyers but sucks up time that Millies can spend with customers. can but many don’t).

Sage 218
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Success Is The Road Ahead

The Pipeline

To add greater credence to their word, they pointed to the fact that sellers now have to deal with a more discerning and informed buyer. Buyers vs Prospects. Buyers are reporting that it is taking them twice as long to purchase as they had planned; maybe if they could engage with a real sales professional? Time Reveals All.

Lead Rank 212