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What Is SugarCRM?

SugarCRM

As such, SugarCRM aims to deliver complex yet user-friendly solutions to business owners that aim to better manage their resources and enhance Customer Experience (CX). At SugarCRM, we simplify and enhance every workflow across all critical departments. Who Uses SugarCRM? But how are we doing it? Discover below!

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The World has Changed! …And SugarCRM is Changing With It

SugarCRM

SugarCRM chief product officer, Rich Green, also gave an inspiring talk about practical realities of building a culture of innovation within your company. 84% of buyers said they seek input from peers and existing users, while 57% do so within the first three months of the buying process before ever talking to the vendor they are buying from.

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The Future of Sales: Navigating Change with Next-Gen Tools and Intent Data

SugarCRM

The game has changed, with more and more buyers doing research outside the typical sales process. This data helps sellers connect with buyers before traditional follow-ups, addressing the hesitancy of some buyers to download content due to anticipated sales follow-ups. You’re not alone.

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Optimize Your Website for the New Buyer Journey

SugarCRM

Today’s buyers’ behavior has changed, as 68% of B2B buyers indicate an increase in the length of their buying cycle in the last year. To keep your potential buyers connected, you must provide a digital experience that makes prospects feel in control all along their buying process. Surveys and Polls.

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Getting B2B Buyer Personas Right: 9 Mistakes to Avoid

SugarCRM

Identifying and Understanding B2B Customers Requires Buyer Personas. Buyer personas are essentially profiles of the different types of customers you have. Taking it a layer deeper, B2B buyer personas typically outline things like: Job title and level. They make mistakes when developing buyer personas.

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Defining Your Target Customers Through a B2B Buyer Persona

SugarCRM

Another aspect of customer understanding is grasping how the target customer moves through the buyer’s cycle, and how decision makers and influencers consume information. With this information, marketers are able to build a B2B buyer persona and develop appropriate marketing techniques that hyper-target prospects.

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Personalized Content: Buyers Demand It, Marketers Create It

SugarCRM

Buyers demand it. Personalized content has been a no-brainer in the B2C world for many years now, but what about B2B buyers? In today’s content-driven world, personalization is becoming more and more important for new, digitally savvy, fast-paced B2B buyers as well. We said it once and we’ll say it again, personalized content.

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