Obquestions – Sellers’ Objections To Buyers
FEBRUARY 5, 2019
Buyers, like sellers, are creatures of ego, rather than admit they need help, they blurt it out as an aggressive question, an objection. The also-rans get defensive, close their mind to the possibilities, and respond in a way that turns the buyer off at the exact point when they were open to input. Example: I prospected a VP, left him a voicemail when he called back and heard why I was calling, he told me he had just hired another training company, one I knew well and respected.