article thumbnail

Will You Take The Road Less Travelled or the Path of Least Resistance?

Bernadette McClelland

Will You Take The Road Less Travelled Or The Path Of Least Resistance? It’s scary taking the road less travelled as most people take the path of least resistance instead. 64% of buyers are seeking ideas and perspectives, but only 44% of sellers are delivering. It’s easier!

Travel 195
article thumbnail

B2B Sales and Time Travel

The Pipeline

If you can’t master B2B sales and time travel, you may as well learn to serve gravy for them fries. What is B2B sales time travel? We’ll look at it in the context of time to decision, not close, but the buyer’s timeline, decision. In any given market, you have people who are actively in the midst of a decision, call them buyers.

Travel 213
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Prospects Are Not Buyers

The Pipeline

One blur is the line between who is a buyer and who is a prospect. Assuming buyers and prospects are the same and the words interchangeable perhaps explains the output numbers year after year. You need to accept that prospects are not buyers, which is a good thing for us. Prospects are entirely different than buyers.

Buyer 272
article thumbnail

10 Incentive Travel Facts You Can Put To Good Use

Sales and Marketing Management

The Incentive Research Foundation (IRF), a private not-for-profit foundation that focuses its initiatives on pragmatic research highlighting the premise and the power of incentive and motivational programs, issued a list of 10 incentive travel facts to commemorate Global Meetings Industry Day. 38 percent of all U.S.

Travel 205
article thumbnail

How to Adapt to the Well-Educated Modern Buyer

Sales and Marketing Management

Author: Kelly Bosetti Salespeople once played a significant role in educating buyers about their options and helping them come to a decision regarding a product or service, but times are changing. Because of this, it’s no surprise that the buyer’s journey has undergone a fundamental shift. Reaching More Educated Buyers.

Education 330
article thumbnail

Is B2B Buyer Confidence Stalling Your Deals?

Alice Heiman

6:12] There are three forces eroding buyer decision making confidence: complexity, information overload and value opacity (outcome clarity). [8:16] 11:59] Travel agents went out of business because I could do it all online. I need a travel agent. [13:15] The post Is B2B Buyer Confidence Stalling Your Deals?

B2B 112
article thumbnail

The Pandemic, What Buyers Discovered

Partners in Excellence

” With the inability to travel or actually meet F2F, we had to find a new method for engaging our customers. We’ve learned that reducing travel frees us up to spend much more time actually “meeting” with customers. ” We have always thought of things in terms of a seller interaction directly with a buyer.

Buyer 110