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Spring has Sprung, and So Should New Sales and Marketing Practices

The ROI Guy

Empowered: Fueled by the Internet, with access to a wealth of resources, research, discussions, product and pricing information, buyers are self-empowered to drive the buying cycle, inviting sales later and later into the decision making process, if at all. Commodity sales professionals are being disinter-mediated.

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Provocation-Based Selling: Loosening the Status-Quo for Sales Success

The ROI Guy

Fight Frugalnomics with Provocation-Based Selling Provocation-Based Selling works best in the earliest stages of the buying cycle, where it is currently easier for the buyer to avoid spending precious budget dollars and new project risk. Consultatively, based on priorities, recommend a solution roadmap to stepwise remedy the issues.

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