Buying Cycle Construction Inside Sales Software 
Tony Hughes
FEBRUARY 22, 2018
The 57% statistic on 'buying cycle' by CEB is a bit of a red herring because great sellers know they can uncover demand or even create it in any economy. To use these constructs powerfully requires responsibility. Translation: massively lower your cost of sale. It's not rocket science. this letter applies to you.
Tony Hughes
MARCH 7, 2018
Don't answer your email, construct an RFP response, work the web leads or build that 55 slide presentation with your NASCAR slide. If you're a CXO reading this or you know one that has purchased million dollar enterprise software sight unseen, please comment. What about the novel idea of triggering the buying cycle yourself?
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