How One Company Integrates SDRs into their Account-Based Strategies
The Bridge Group
MARCH 9, 2018
Those in the top right quadrant were deemed AB-appropriate, while those in the top left were better suited to traditional demand generation. They ensured that each account had the right contacts identified, populated, and enriched in CRM (e.g., They were able to identify lookalike companies and map them against this framework.
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