Buying Cycle Demand Generation Social Media Study 
The ROI Guy
SEPTEMBER 3, 2010
Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns.
The ROI Guy
JANUARY 17, 2011
Providing the decision support early in the buying cycle is essential to engagement success- illuminating issues, identifying improvement opportunities and delivering strategic roadmap recommendations. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Latest Research.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The ROI Guy
SEPTEMBER 28, 2010
Using this content, buyers are taking control of the buying cycle from direct / channel sales, making the content that marketing delivers more important than ever in driving shorter sales cycles and increasing the number and value of transactions. Updated Alinean Social Media ROI Calculator - New.
The ROI Guy
SEPTEMBER 16, 2010
Transferring knowledge to sales representatives, and then helping these reps more effectively share this knowledge with customers and prospects is the mission of sales enablement, and it has become a vital best practice to overcome Information Overload, fight Frugalnomics and take control of Internet driven Buying Cycles.
The ROI Guy
SEPTEMBER 17, 2010
Friday, September 17, 2010 Leaders indicate Growing Investment in Smart Digital Content The migration of B2B marketing budgets from traditional marketing vehicles toward digital channels continues according to a study by Booz & Co. More information on the study can be found at: [link] Posted by Tom Pisello at 7:34 AM Email This BlogThis!
Expert insights. Personalized for you.
40 
Let's personalize your content