Sales and Marketing Management
AUGUST 14, 2017
Executives are more likely to have admins (often referred to as gatekeepers) that invariably will ask a question that sends shivers down many sellers’ spines: “Who is this and what is it regarding?”. Let’s take a step back and more closely consider the term “gatekeeper.” So how can salespeople get past this hurdle with gatekeepers?
Sales Hacker
AUGUST 2, 2019
If you only had 90 days to penetrate the market and produce sales, what would you do? While you could come up with a complicated plan that won’t deliver results for half a year or more, you can get better results, faster, by implementing a DRIP Marketing Plan. DRIP: The Secret to Reliably Penetrate the Market.
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Sales and Marketing Management
MARCH 26, 2018
Despite the plethora of martech and sales enablement technologies now on the market, most sales teams are still performing at sub-optimal levels. Think of someone who disrupts an executive’s day by getting past the gatekeeper explaining he/she knows that person and is following up ‘our previous discussions’ – yeah right!
SBI Growth
AUGUST 16, 2012
Are you going to rely too much on marketing to provide high quality leads to hit the number? Let’s be honest, the majority of reps would be out on the street if they had to rely solely on marketing for Lead Generation What can you do about it? Our Make the Number Tour specifically addresses market changes that will affect you in 2013.
DiscoverOrg Sales
APRIL 11, 2016
Marketing departments coordinate tradeshows, run email campaigns , write & promote content, and conduct an ever-growing list of activities to attract leads and then push them down the funnel. Even with the advanced capabilities of modern sales and marketing intelligence solutions, going without one is still a common reality.
Sales Hacker
NOVEMBER 30, 2018
You’ve ended up being trapped by the gatekeeper. If the buyer is this far along their buying cycle, you’ve missed the opportunity to influence their thinking, and winning the deal is going to be a long shot. Here are 6 of the most important reasons to walk away from a deal …. Reason One.
Sales Training Advice
OCTOBER 5, 2012
To leverage this activity is to crowd-source your sales and marketing. Then there is one last, but absolutely vital group that you need to get to contribute to your sales and marketing. The people who can best market your solutions are not on your payroll and they never will be. Crowd-Sourcing Among Your Customers.
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