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Welcome, Gen A: The Age of Automation for Sales and Marketing is Here

Zoominfo

Training wasn’t as immersive as it needed to be, either, says Gupta, who recently co-authored a research paper on this topic for the Journal of Business Research. Perhaps this drawn-out buying cycle explains why automation has taken so long to truly gain hold at companies despite Harvard Business Review’s early endorsement.

Marketing 252
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The Age of Automation for Sales and Marketing is Here

Zoominfo

Training wasn’t as immersive as it needed to be, either, says Gupta, who recently co-authored a research paper on this topic for the Journal of Business Research. Perhaps this drawn-out buying cycle explains why automation has taken so long to truly gain hold at companies despite Harvard Business Review’s early endorsement.

Marketing 130
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PowerViews with Ginger Conlon: Trustability & Your Customer's Voice

Pointclear

She is responsible for the direction and day-to-day editorial operations of award-winning publications including the executive journal, Customer Strategist; online business publication, 1to1 Magazine; its e-newsletter, Weekly Digest; and Think Customers: The 1to1 Blog. Buying cycles are changing.

Customer 145
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PowerViews with Linda Richardson: Responding To vs Shaping vs Creating Demand

Pointclear

Linda is the author of ten books on sales and sales management, and she has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and the Conference Board magazine.

Video 174
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CFOs Take More Control: Frugalnomics in Full Effect

The ROI Guy

According to the Wall Street Journal report on the study, Finance Chiefs Expand Role, several CFOs confirm the trend, and highlight how proving the ROI on proposals is more important than ever, for example: Terry Lillis, chief financial officer at Principal Financial Group Inc.

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Why is Sales Success So Damned Hard - Continued

Anthony Cole Training

This changes the entire buying cycle for many who sell in todays marketplace. Use technology to get people to find you, but realize that, just because they find you, it doesnt mean they want to buy. I am currently working with a service called Journal Engine. Approach the marketplace differently.

Hiring 180
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TSE 1174: Failure is the Greatest Sales Lesson

Sales Evangelist

The BUY cycle. How do you buy things? We tend to sell the same way we buy. Salespeople can benefit from journaling about their own experiences, about the perceived failures, and about the head trash. The fear was a result of the beliefs he held about sales. The conceptual issues are these: The need for approval.