Welcome, Gen A: The Age of Automation for Sales and Marketing is Here
Zoominfo
MAY 25, 2021
Training wasn’t as immersive as it needed to be, either, says Gupta, who recently co-authored a research paper on this topic for the Journal of Business Research. Perhaps this drawn-out buying cycle explains why automation has taken so long to truly gain hold at companies despite Harvard Business Review’s early endorsement.
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