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How to Use Email Automation to Nurture Prospects

Zoominfo

Even with low conversion rates, you can increase lead volume at little cost. Improved lead flow and qualification – Automated touchpoints makes the lead qualification easier with emails acting as a screening tool. Automated emails encourage leads to move from the product research phase into the buying cycle.

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New Quota? Two Questions You Need to Ask Next

SBI Growth

Question 2: To meet my quota, how can I find buyers ready to buy? Use the BANT Lead Qualification Tool to assure your time is well spent. Even if your marketing team qualifies leads, they don’t have your quota pressure. (T) Whatever the case, you must understand buying cycles to manage your quota.

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The Four Key Elements to Successful Lead Generation

SBI Growth

Do you have content that targets prospects at each stage in the buying cycle? To be successful at lead generation you need all four essential elements. Qualify leads as sales ready. Define lead routing rules. I find that most marketing departments have no Lead Management program in place.

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How to Use Email Automation to Nurture Prospects

Zoominfo

Even with low conversion rates, you can increase lead volume at little cost. Improved lead flow and qualification – Automated touchpoints makes the lead qualification easier with emails acting as a screening tool. Automated emails encourage leads to move from the product research phase into the buying cycle.

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Executive Interview with Pete Gillett of @ZuantApp: Sales as a Buying Experience

SBI

This is often an overlooked aspect where there is such a flurry of activity to close an initial deal, but if the buying cycle timing isn’t absolutely correct it may take a year or two to close. Scanning a badge with Zuant is easy, and just the start of streamlining your lead qualification and follow-up.

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The Compensation Conundrum

Pointclear

The issue is more than just when is a lead “warm enough” to be passed from the nurturing stage to the sales stage; it’s also about lead quality. Additionally, the process of defining the when and who aspects of lead qualification should be addressed on an ongoing basis, as business, customers, and markets evolve.

article thumbnail

Executive Interview with Pete Gillette of @ZuantApp: Sales as a Buying Experience

SBI

This is often an overlooked aspect where there is such a flurry of activity to close an initial deal, but if the buying cycle timing isn’t absolutely correct it may take a year or two to close. Scanning a badge with Zuant is easy, and just the start of streamlining your lead qualification and follow-up.