5 New Rules for Selling to Prospects Late in the Buying Cycle
SBI
JULY 17, 2012
And that, all too often, is at the end of the buying cycle. You can win even when prospects engage with you late in the buying process if you play by these rules. When salespeople are invited to a discussion late in the buying cycle, rest assured that the prospect has already formed opinions shaped by what they’ve read or seen.
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