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Focus on Buying Cycle to Shorten Sales Cycle

The Pipeline

The complete opposite of what it should be, we need to focus on buying cycles to shorten sales cycles. You have to know how many meeting/calls/webinars/demos or generic interactions you have to have with the prospect from the time you engage in closing.

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10 Webinar Metrics to Measure Success

Zoominfo

Among such strategies, webinars come out on top. Webinars are live or prerecorded online events, used to teach attendees about a specific topic or service. As these statistics show, webinars have become a favorite tactic of many B2B marketers: Over 60% of marketers use webinars as part of their content marketing programs ( source ).

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10 Metrics to Measure B2B Marketing Webinars

Zoominfo

Among such strategies, webinars come out on top. Webinars are live or prerecorded online events, used to teach attendees about a specific topic or service. As these statistics show, webinars have become a favorite tactic of many B2B marketers: Over 60% of marketers use webinars as part of their content marketing programs ( source ).

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How Millennials Impact the Buying Cycle: What You Need to Know and How to Adapt

Openview

Want more information on how Millenials are impacting the buying cycle? Access a library of resources here including the full research report and a quiz to assess how well you know B2B buyers or listen to a webinar here. You must look for signals of intent to engage when they are ready and have captivated their attention.

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5 New Rules for Selling to Prospects Late in the Buying Cycle

SBI

And that, all too often, is at the end of the buying cycle. You can win even when prospects engage with you late in the buying process if you play by these rules. When salespeople are invited to a discussion late in the buying cycle, rest assured that the prospect has already formed opinions shaped by what they’ve read or seen.

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How to Recognize and Respond to Buying Signals (and Close More Deals!)

Zoominfo

Behavioral Signals : Buyers with pain points seek out informational content—from blog posts to ebooks to webinars. How to respond to buying signals. Accessing a visitor’s intent data helps marketing understand where B2B decision-makers are in the buying cycle. How do you access buyer intent data? Consider this.

Lead Rank 309
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Test One

BuzzBoard

These resources guide prospective clients through each stage of the buying cycle, addressing their questions and eliminating doubts. Make sure your presentation, whether it’s a focused meeting, a well-planned webinar or a professionally-produced proposal, centers on your client’s needs.