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The Keys To Retaining and Losing Your Customers

Understanding the Sales Force

It’s been quite a while since I’ve written an article about the role that customer service plays in the retention and renewal of customers and accounts. Some products are so exclusive, and so desirable, that crappy customer service might not even stop you from buying again.

Customer 156
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9 Constructive B2B Cold Email Templates for 2023

SalesLoft

Back up your claims with social proof. Decision-makers are less likely to work with a company without social proof to back up their claims. Next, encourage your lead to learn more (and back up your claims further) by linking a client case study from the same business you mentioned. Best, {{My.first_name}}. My.first_name}}.

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Make a Change in 2024 [Q4 Referral Selling Insights]

No More Cold Calling

Here’s what you might have missed from No More Cold Calling this quarter. It’s an exciting time: The time of year to construct your business future. A growing body of research backs up what I’ve been saying for decades: At least half of those referred prospects will convert to customers. How do you do that?

Referrals 156
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8 Voicemail Techniques That Lead to Closed Deals, According to SalesScripter's CEO

Hubspot Sales

A significant portion of the B2B prospecting calls you make will end up going to voicemail — making the sales voicemail techniques you leverage and how well you can execute them absolutely crucial to your sales efforts. I often hear salespeople complain that prospects never return their calls after they’ve left a voicemail.

Closing 112
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5 Pieces of Advice Every Sales Leader Needs to See in 2024, According to Modern Sales Leader 25 Winners

Hubspot Sales

Bryan Huber , Head of Sales at Völur , stressed that sales leaders essentially apply the Golden rule when constructing a sales process — sell to others the way you would want to be sold to. Each customer is different, and each sale is different, therefore each sales process needs to be different.” Let’s dive in.

Lead Rank 102
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How to Create a Lead Generation Strategy for SMBs

Zoominfo

Regardless of your organization’s size, increasing your customer base and brand awareness is essential for continuous success. Cold calling — or really any form of cold outreach. Find out more about cold outreach for lead gen — 9 Cold Calling Tips to Generate More Leads. 11 Steps to Build an SMB Lead Generation Strategy.

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Being Interesting Or Interested?

Partners in Excellence

Spoiler alert, we really seek to be both interested and interesting, and we hope our prospects/customers are both interested and interesting. We learn all sorts of “opening” techniques to be interesting in our calls. However, to maximize the opportunity for this to occur, there is important sequencing of this process.