What's it take to generate leads that fuel your forecast?


While all of these scenarios have potential, none could be called a lead. Sales won’t spend the time it takes to cull through 100 so-called leads for 3 to 4 good ones. Do they have a driving need for the solution you offer? If Sales has to make 100 phone calls to determine which 3 are worth something, they won’t invest the time, and it’s not smart for your company to ask them to. Picking up the phone and making some calls.