article thumbnail

5 Examples of Memorable B2B Direct Mail Campaigns

Zoominfo

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. For whatever reason, the campaign didn’t work.

article thumbnail

5 Examples of Memorable B2B Direct Mail Campaigns

Zoominfo

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. For whatever reason, the campaign didn’t work.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Baby Come Back: 5 Tips to Plan a Winning Re-Engagement Campaign

Appbuddy

That’s why re-engagement campaigns are still widely considered a best practice for competitive email programs. Let’s dive deeper into re-engagement campaigns, the value they provide, and tips you can use today to start planning a winning campaign. How to know when it’s time for a re-engagement campaign.

article thumbnail

Here’s What Every Business Should Know about Multi-Channel Sales Management

Cincom Smart Selling

In many ways, managing multiple sales channels is like climbing that mountain—it looks easy until you really get into the process, and then the challenges and difficulties become all too apparent. If you currently manage a multi-channel operation, you know how naïve this statement sounds. You Need Channel Management.

article thumbnail

How SMS Can Elevate Your Marketing Programs

Sales and Marketing Management

An interactive channel: While email reply rates remain low, users are happy to interact with a brand via SMS. A short code is just that — a short five- or six-digit number that is capable of sending SMS messages at high volumes within a territory. This means that if you would like to send SMS campaigns in both the U.S.

Marketing 177
article thumbnail

How to Create an Effective Sales and Marketing Plan

Highspot

Place: Distribution channels and logistics. Marketing Budget Allocation of budget for each marketing activity and channel. Marketing Calendar Timeline for planned marketing activities, campaigns, and promotions. Marketing Calendar Timeline for planned marketing activities, campaigns, and promotions.

article thumbnail

How to Create an Effective Sales and Marketing Plan

Highspot

Place: Distribution channels and logistics. Marketing Budget Allocation of budget for each marketing activity and channel. Marketing Calendar Timeline for planned marketing activities, campaigns, and promotions. Marketing Calendar Timeline for planned marketing activities, campaigns, and promotions.