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5 Examples of Memorable B2B Direct Mail Campaigns

Zoominfo

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. For whatever reason, the campaign didn’t work.

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5 Examples of Memorable B2B Direct Mail Campaigns

Zoominfo

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. For whatever reason, the campaign didn’t work.

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3 Reasons to Normalize Your Data

Zoominfo

For example: Say you want to know how many contacts with a job title of “director” were collected in your most recent campaign. Ensuring multiple data sources are standardized as they join your database is important for critical go-to-market activities such as customer segmentation , territory planning , and prospecting.

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28 Ways to Drive (not Hope) for H2 Sales Success

Emissary

Do all the analysis and modeling needed to kick off the following year with clean territories, rational quotas, and clear compensation plans. This may be a great collateral duty for RevOps team members to get up close and personal with go-to-market realities. Build campaigns that present a realistic combination of prospects (e.g.,

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Here’s What Every Business Should Know about Multi-Channel Sales Management

Cincom Smart Selling

This information will inform your decisions about future territory assignments. New product rollouts and availability should be preceded by training, collateral distribution and sales support materials. These would include collateral, consistent supportive messaging, campaign materials and other resources.

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Vertical Marketing Best Practices: Six Strategies That Set Top Tech Marketers Apart

Emissary

The output is fully new web pages, new collateral, and vertical case studies. Build a one-to-many ABM campaign aimed at a vertical. Equip your outbound team with vertical oriented lists, email copy and collateral to multiply impact by combining inbound and outbound activity. Vertical marketing best practice #5.

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Top 20 Sales & Marketing Vendors to Follow on Twitter @Dreamforce ’14

SBI

Act-On’s streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster. Use Act-On for all your online marketing campaigns. KnowledgeTree surfaces the best presentations, datasheets, and other collateral for every sales situation. Act-On ToolSkool. Aventioninc.

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