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Sales rep for a day: Aligning sales, marketing, and support

Zendesk Sell

Marketing and customer support are specific departments that benefit the most from understanding the sales process. Both act as the “face” of your company and are important touch points for the customer. Thus, vital customer communication falls through the cracks and creates a disconnect in the customer journey. To align marketing and support departments with sales, sales managers can construct an ongoing, interdepartmental job-shadowing program.