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Understanding the benefits of 360-degree customer view


A 360-degree customer view is an idea where companies devise steps and strategies for decoding the customers’ psyche. This is done by aggregating data from various customer touchpoints that a customer may use to contact a company. What is a 360-degree customer view?

Introducing Workflows: The Data-Driven Automation Solution


Marketers and sales reps can automate email campaigns, sales plays, meetings, and much more. Workflow automation allows them to interact directly with customers rather than waste time on these repetitive tasks.

The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot Sales

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " Growth hacking is the term used to describe experiments and processes aimed at building and maintaining a company’s customer base. It's an opportunity to duplicate that page for other campaigns and optimize for conversion.