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Big Data and Your Email Marketing Campaign

Zoominfo

A lack of strategy can lead to missed opportunities, from failing to exploit valuable options in communicating better with customers to overlooking personalized solutions or information. Most importantly, not making use of big data can mean failure to understand who your customers are and what they need. Big Data and Email Marketing.

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Onboarding drip campaign for new customers

Zoominfo

Scenario When you close a contract, your prospect transitions to a new customer. Add your new client to an automated onboarding drip campaign from the customer service team. Note: Specific steps may differ by customer segment , such as small business versus mid-market business, as well as by user or admin.

Campaigns 100
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Using Customer Segmentation to Optimize your Marketing Campaigns

Connext Digital

Customer segmentation is a critical component of any effective marketing strategy. By dividing your customers into groups based on common characteristics or traits, businesses can gain valuable insights to craft targeted campaigns that resonate with each segment. Drive more conversions among new leads?

Segment 52
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Feedback resolution campaign

Zoominfo

Customers think they know what you have to offer, but how many know the full range of your product and reach? To change customer perceptions and expand your opportunities, initiate a marketing nurture campaign that addresses perceived gaps in your products and services. Scenario We all face perception issues.

Campaigns 100
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Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

Today’s customers are hungry for human connections, but how do you break through the digital noise? A strategic ABM gifting campaign can help. Download Sendoso’s complimentary eBook to learn: Effective ways to level up your gifting strategy for the enterprise customers. How do you connect on a more personal level?

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How to Drive Loyalty with Email Campaign Marketing

SalesFuel

It’s easy to use email campaign marketing to simply send newsletters and brand-related content. But that’s squandering the power email has to inspire and fuel loyalty among customers. Here’s how you can use email to drive brand loyalty during your client’s next campaign. What Email Traits Inspire Customer Loyalty?

Loyalty 52
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How to Create a Connection Between Your Brand and Your B2B Customer

Sales and Marketing Management

Appealing to the human being at the other end of a B2B marketing campaign will drive transformational and sustainable growth. The post How to Create a Connection Between Your Brand and Your B2B Customer appeared first on Sales & Marketing Management. It will make B2B marketing more human, more compelling, and more effective.

B2B 380
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How Intent Data Helps Marketers Convert A-List Accounts

Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’ll walk you through how intent data can elevate your marketing operation, including how it helps you: Easily prioritize accounts Craft engaging content that converts Retain and upsell customers

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.

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What We Learned From Our Own Data-Driven ABM Strategy

In just 90 days, we were able to increase our pipeline by 114% and the customer base for this particular product by 30%. In this eBook, we will reveal the good and the bad from our own campaign, and highlight some key takeaways on how to improve your ABM strategies moving forward.

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Why Gifting is the Secret to Successful ABM Campaigns

The digital landscape is getting more and more crowded, and marketers are looking for creative ways to reach customers. Creating a successful ABM campaign isn’t easy. Instead of doing the same thing over and over again, however, you can use gifting to connect with customers and prospects. Let’s introduce gifting.

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6 Proven B2B Marketing Strategies and How to Use Them

What happens when strong partnerships, cross-channel strategies, and compelling content come together in a B2B marketing campaign? Happier customers. Get an in-depth look into six successful B2B marketing campaigns across a wide range of industries. How to make the most of every campaign. Higher revenue.

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Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Here’s what’s covered: How data-driven marketing drives the customer experience. Understanding marketing strategy & performance. The most challenging obstacles to data-driven marketing success.