article thumbnail

5 Examples of Memorable B2B Direct Mail Campaigns

Zoominfo

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. For whatever reason, the campaign didn’t work.

article thumbnail

5 Examples of Memorable B2B Direct Mail Campaigns

Zoominfo

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. For whatever reason, the campaign didn’t work.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Re: Salesperson or Entrepreneur?

Bernadette McClelland

They want you to step into the role of CEO of your own business (territory, accounts etc) and be so much more responsive and be able to paint a bigger picture for them with authority. Many salespeople get amped up over a product, but your customer wants to see so much more than that these days.

article thumbnail

Should Salespeople Prospect Anymore?

Your Sales Management Guru

and as the discussion of “territory development” evolved several of the salespeople simply didn’t feel it was their responsibility to prospect because of the futility of cold calling/phone calling and event marketing. In this format there maybe a series of marketing campaigns, tele-sales people and a well-designed CRM reporting system.

article thumbnail

Alignment in Account-Based Selling with Jon Miller {Hey Salespeople Podcast}

SalesLoft

So someone should decide then you trigger the campaign, the direct mail gets executed, then the other series of touches get executed, and so on. Marketing basically generates a spreadsheet that has all the possible accounts in the territory with all the relevant data about how closely they matched to the ICP.

Account 40
article thumbnail

How to Get Salespeople to Sell into a New Market

The Brooks Group

When considering how to get salespeople to sell into a new market, managers need to stress the potential value of the markets they want to expand into and provide incentives for territory development. . With the right motivational techniques, sales professionals can prosper in new sales territories. Planning is key.

article thumbnail

Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 2]

Pointclear

Run CPL campaigns! Direct mail can be strikingly effective here if the perceived value is right. In less than 1,000 words, Adam covers so much territory I found myself needing to read this several times through—and as it sank in I found my head shaking up and down in agreement. Buy more lists!