The Pipeline
MARCH 26, 2011
From content creation, to repurposing content, to fully understanding the difference between just executing a drip campaign, to complete nurturing. RT @renbor "7 Must-Have Lead Nurturing Recipes for B2B Marketers" [link] #B2B #audio #ebook. Territory Alignment. This comment was originally posted on Twitter. Trackbacks.
Partners in Excellence
FEBRUARY 4, 2014
We conduct account marketing and other campaigns in our territories, not needing to worry about responding, because we’ve set up autoresponders to manage a lot of the conversations. Recently, I asked for an eBook from a friend. We leverage social selling tools to extend our networks and amplify our visibility.
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LeadFuze
DECEMBER 31, 2021
It consists of seven basic steps: Lead Generation: Salespeople create campaigns, advertisements and capture client information to attract prospects. Heres what you must know: I have found that leads generated by marketing campaigns are much more effective than those created through other means.
Close.io
SEPTEMBER 19, 2019
They want everyone across marketing, sales development, and sales to work together on outbound campaigns, without finger-pointing. Marketing creates content for the ZBR team to use and works closely with them to decide which activities get campaign credit. Do lots of territory planning, and a lot of planning per account.
The Bridge Group
MARCH 9, 2018
Things gets a lot more complicated when conducting a total account, multi-department, multi-media, and tag team campaign. They built three “swim lanes” for their AB-strategy with the AE playing the CEO role for their territory. What they did next is something far too many companies miss.
InsightSquared
APRIL 14, 2021
Activity by day offers a glimpse into the past six weeks of inbound and outbound activity, meeting, stage change, campaign, from any moment in time. Static Account Properties: region, territory, owner, custom properties, etc. Want a condensed eBook to have these sales metrics handy? Download it here.
Hubspot Sales
OCTOBER 5, 2017
Leads: Potential customers who have expressed interest in our company or services through behaviors like visiting our website, subscribing to a blog, or downloading an ebook. Does the prospect fall within my territory? What's the difference between leads and prospects? This type of qualification is based solely on demographics.
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