article thumbnail

Digital Sales Strategies Using Event Campaigning

SalesforLife

If you’re looking to use event campaigning to build pipeline , here are three simple steps that these teams are using that you can adopt for your organization. If you read our blog, you know that account executives are responsible for building TAM maps for their particular geographic territory.

article thumbnail

Enterprise APIs: Funnel Fresh Business Data Directly Into Your Tech Stack

Zoominfo

Such data is foundational for optimizing key go-to-market functions like campaign list building, segmenting, prospecting, lead routing, scoring, and territory alignment. If someone from a particular company makes five visits to a pricing page, [you can] grab a handful of contacts and deploy them for a digital ad campaign.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Buyer’s Guide: Finding the Right Lead Routing Software for Your Business

Zoominfo

Start by thinking about your goal and reverse-engineer it to reach your starting point. Lead-to-account matching – If you run account-based marketing (ABM) campaigns, automated lead-to-account matching is a must — it aligns revenue generation teams and enables a seamless customer experience.

Lead Rank 130
article thumbnail

Building The World’s Best Firmographic Data Foundation

Zoominfo

This means nuanced opportunities to sell to individual business entities at the local level, to run location-level analytics including risk or credit models, to map territories accurately, and to run direct marketing campaigns. Learn the difference between accuracy and coverage, and the evaluation process that gets you BOTH.

Data 130
article thumbnail

Lead Routing: The Critical Process for Go-to-Market Revenue Growth

Zoominfo

With a comprehensive routing system that’s fast, informed, and data-driven, accelerated pipelines and higher sales campaign conversion rates become more than just goals. There’s a growing need to support complex GTM strategies with a dependable lead distribution engine that has three essential elements: integration, automation, and speed.

Lead Rank 130
article thumbnail

What is Revenue Operations and Why Does it Matter?

Chorus.ai

RevOps addresses these gaps in knowledge and processes as “an aligned operating model for managing the revenue engine,” according to Forrester Research. In addition to strategic alignment, the people charged with RevOps are often responsible for budgets, territory management, campaign management, and lead generation.

article thumbnail

How to Create an Effective Sales and Marketing Plan

Highspot

Marketing Calendar Timeline for planned marketing activities, campaigns, and promotions. Sales Territories and Distribution Channels Definition of sales territories and distribution channels. Return on Investment (ROI): Ratio of the net profit from marketing campaigns to the cost of those campaigns.