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Digital Sales Strategies Using Event Campaigning

SalesforLife

What we’ve found in talking to our customers, is that BDRs, SDRs, and account executives are increasingly creating compelling events to drive pipeline creation. These events could be localized events, sporting events, experiential events, conferences, trade shows, or user conferences. Find and select key targets.

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29 Types of Trigger Events and How to Track Them

Hubspot Sales

That is why recognizing trigger events is key to being successful. In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale.

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The Shifting Sands of Selling Tech

Sales and Marketing Management

Our company, like others, canceled plans to participate in near-term trade shows only to learn that all 2020 events were soon to be canceled as well. Then, during the summer, we launched a new series of events that were shorter, 20 to 30 minutes long, and focusing on broader industry topics. Virtual Events.

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ZoomInfo’s 12 Best B2B Tips for Holiday Season

Zoominfo

So whether you’re expanding into new territory, prepping for next year’s round of new hires, or deploying marketing campaigns, following these B2B tips and tricks will help your B2B efforts during the holiday season. BASHO emails are a specific kind of personalization strategy, ready for you to use in your next targeted campaign.

B2B 237
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3 Reasons to Normalize Your Data

Zoominfo

Whether it’s a list of web form submissions, event attendees, or target accounts, merging multiple data sets can be a time-consuming task prone to inconsistencies. For example: Say you want to know how many contacts with a job title of “director” were collected in your most recent campaign. When should you normalize data?

Data 130
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How SMS Can Elevate Your Marketing Programs

Sales and Marketing Management

A short code is just that — a short five- or six-digit number that is capable of sending SMS messages at high volumes within a territory. Short codes are meant to be used if you need to send messages in bulk (burst capacity of dozens or hundreds per second), and are provisioned per territory. and the U.K.,

Marketing 177
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Enterprise APIs: Funnel Fresh Business Data Directly Into Your Tech Stack

Zoominfo

Such data is foundational for optimizing key go-to-market functions like campaign list building, segmenting, prospecting, lead routing, scoring, and territory alignment. If someone from a particular company makes five visits to a pricing page, [you can] grab a handful of contacts and deploy them for a digital ad campaign.