Appbuddy

AUGUST 11, 2022

Q: When it comes to the use of dynamic content, how many permutations do you typically have per campaign? Typically, an average campaign will generate volumes of permutations between hundreds, and hundreds of thousands. Since they all have different objectives, each test doesn’t necessarily drive the same result.

Everest 98

Everest Travel Webinar Metrics B2C 98

Appbuddy

JUNE 14, 2021

Ray Tomlinson is widely acknowledged as the godfather of email, sending the first message way back in 1971, followed seven years later by Gary Thuerk who “hijacked” this largely government/military tool to send the first email marketing campaign. The rest, as they say, is history!

ROI 52

ROI Everest Channels Webinar Metrics 52

SBI

OCTOBER 9, 2018

I was with another 700 people, ready to cover 980 miles, a lot of hills (like cycling up Everest twice), and camping every night for 9 days. The key lesson for sales is this – have a clear objective for an account (to advance) or opportunity (to win, or lose early). I was confident that I was ready. Sharpen the saw.

Everest 139

Everest Objections Account Tools 139