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Enterprise APIs: Funnel Fresh Business Data Directly Into Your Tech Stack

Zoominfo

Such data is foundational for optimizing key go-to-market functions like campaign list building, segmenting, prospecting, lead routing, scoring, and territory alignment. If someone from a particular company makes five visits to a pricing page, [you can] grab a handful of contacts and deploy them for a digital ad campaign.

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ZoomInfo’s 12 Best B2B Tips for Holiday Season

Zoominfo

So whether you’re expanding into new territory, prepping for next year’s round of new hires, or deploying marketing campaigns, following these B2B tips and tricks will help your B2B efforts during the holiday season. BASHO emails are a specific kind of personalization strategy, ready for you to use in your next targeted campaign.

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How to Create a Targeted B2B Customer Profile

Zoominfo

Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales. Focusing on segmented groups of potential customers not only saves time and resources, but the marketing campaign as a whole. The email inboxes of B2B executives are already filled with so much marketing clutter.

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Market & Sales Intelligence — Why Both are Essential for Sales Teams

Zoominfo

It’s become such a valuable tool for understanding available markets, pulling prospects, and measuring campaign success. Additionally, sales teams can uncover new opportunities with uncharted leads, industries, and territories. How Can I Optimize Intelligence in the Sales Cycle?

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How to Create a Targeted B2B Customer Profile

Zoominfo

Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales. Focusing on segmented groups of potential customers not only saves time and resources but the marketing campaign as a whole. The email inboxes of B2B executives are already filled with so much marketing clutter.

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6 Tips For Millennial-Friendly Email Marketing Campaigns

Connext Digital

You can take it too far, of course, veering into “trying too hard” territory and coming across as a stoic adult who desperately wants to be cool — but that shouldn’t happen if you stay relaxed. The post 6 Tips For Millennial-Friendly Email Marketing Campaigns appeared first on Connext Digital. It’s time to follow suit.

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How to Use Intent Data & the Freemium Model to Book More Enterprise Meetings

Sales Hacker

By tuning into this data in real time, we can systematically identify and target the personas in our territory who are most likely to convert to customers. It’s important to make sure your request is processed for your account executives’ territories. Strategy: Freemium user data is arguably the most compelling form of intent data.