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5 Examples of Memorable B2B Direct Mail Campaigns

Zoominfo

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. For whatever reason, the campaign didn’t work.

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5 Examples of Memorable B2B Direct Mail Campaigns

Zoominfo

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. For whatever reason, the campaign didn’t work.

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The Pipeline ? It's About the Buyer, Stupid! ? Sales eXchange ? 125

The Pipeline

They compared the battle to that of a political campaign, with platforms, the gamble, upside and risks for organizations and manufacturers take on in selecting one over the other. Territory Alignment. There was one piece in Fast Company, looking at the battle between Apple and Android for mobile and other device dominance. Sell Better.

Buyer 219
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16 Creative Spring-Themed Sales Email Templates to Use in 2018

Hubspot Sales

With Q2 almost here, you might be thinking about [launching new campaigns for X, starting a project on Y, solving Z]. Prove your knowledge of the buyer’s situation by congratulating them on an effective campaign or competitive move. And if they’re Bill Murray fans, the film reference will make them smile. Best, [Your name].

Follow-up 100
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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Teams who coach with film review are 30.2% Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey.