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Enterprise APIs: Funnel Fresh Business Data Directly Into Your Tech Stack

Zoominfo

Such data is foundational for optimizing key go-to-market functions like campaign list building, segmenting, prospecting, lead routing, scoring, and territory alignment. If someone from a particular company makes five visits to a pricing page, [you can] grab a handful of contacts and deploy them for a digital ad campaign.

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Baby Come Back: 5 Tips to Plan a Winning Re-Engagement Campaign

Appbuddy

That’s why re-engagement campaigns are still widely considered a best practice for competitive email programs. Let’s dive deeper into re-engagement campaigns, the value they provide, and tips you can use today to start planning a winning campaign. How to know when it’s time for a re-engagement campaign.

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Drive more sales with effective lead management system

Apptivo

Depending on where they are in the marketing funnel , you can then follow up with different leads or retarget them with content. It provides your marketing team with the necessary context for creating email campaigns. Improve Your Entire Campaign To increase conversion rates , you can test and alter every aspect of your website.

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ZoomInfo’s 12 Best B2B Tips for Holiday Season

Zoominfo

So whether you’re expanding into new territory, prepping for next year’s round of new hires, or deploying marketing campaigns, following these B2B tips and tricks will help your B2B efforts during the holiday season. BASHO emails are a specific kind of personalization strategy, ready for you to use in your next targeted campaign.

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Market & Sales Intelligence — Why Both are Essential for Sales Teams

Zoominfo

It’s become such a valuable tool for understanding available markets, pulling prospects, and measuring campaign success. Additionally, sales teams can uncover new opportunities with uncharted leads, industries, and territories. How Can I Optimize Intelligence in the Sales Cycle?

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How to Create a Targeted B2B Customer Profile

Zoominfo

Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales. Focusing on segmented groups of potential customers not only saves time and resources, but the marketing campaign as a whole. What is a Customer Profile? Survey your best customers.

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3 Ways a Sales Leader Should Rollout a Quota Increase

SBI Growth

The impact to the individual sellers and their territories. Rebalancing of any territories due to the new quota. Marketing – Sit down with your CMO to see what campaigns they are running. Today’s marketing organizations are generating 25+% of the sales funnel. Impact on morale and any risks on the individual.

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