Sales and Marketing Management

FEBRUARY 26, 2018

They’re off-the-charts busy, bombarded with sales messages, and gatekeepers keep them well insulated. The phone is also a terrific way to get past the gatekeepers. Gatekeepers are a different story. While it does need to be an integral part of your attraction campaign, you must us multiple media.

Sales Meeting 185

Sales Meeting Meeting Gatekeeper ROI 185

Mr. Inside Sales

MAY 30, 2022

you can automate just about everything else—including phone calls, voice mails, email campaigns, etc. And now with A.I., While working with a new client last week, his management team was asking me which metrics they should focus on as they begin adopting the new best practice approaches we introduced.

Top of Funnel 156

Top of Funnel Face-to-face Sales Qualified Lead Inside Sales 156

DiscoverOrg Sales

APRIL 12, 2017

It’s easy to see the correlation between data accuracy and sales efforts: If phone numbers are correct and link sales reps directly to their buyers, they can spend more time talking to likely prospects at the other end of the line, rather than shaking down a phone tree of gatekeepers. 50% fewer encounters with gatekeepers.

Data 222

Data Scale ROI Gatekeeper 222

DiscoverOrg Sales

OCTOBER 4, 2016

If your email campaigns are frequently falling short, you’re probably committing major email deliverability mistakes without even realizing it. In the past, IP reputation was the gold standard for ISPs to determine if your email campaigns were legitimate or not. You Forgot About Domain Authentication.

Email Marketing 254

Email Marketing Policies Campaigns Gatekeeper 254

Zoominfo

AUGUST 26, 2020

These data points (some more crucial than others) are essential for any communication with your prospect: Name – contact and company Title – including department and management level Direct dial phone number – to avoid the switchboard gatekeeper Email – crucial for follow-ups!

Cold Calling 207

Cold Calling How To Exact Campaigns 207

Zoominfo

APRIL 20, 2020

With multiple studies across the world highlighting shrunken marketing budgets, campaign delays, and hiring freezes…where should your sales and marketing efforts begin? As such, adjusting resources to double down on campaigns that bring in more qualified opportunities is an obvious move. Work smarter, and harder (and together).

Pipeline 239

Pipeline Marketing Top of Funnel Hiring 239

MTD Sales Training

SEPTEMBER 26, 2018

Is it to highlight a particular campaign you’re running? 7) Plan for what to say if you meet a gatekeeper. A gatekeeper’s role is to ensure the decision-maker’s time isn’t wasted on calls of little or no value. This will give you the confidence you need without keeping you restricted to certain words.

Cold Calling 215

Cold Calling Decision Maker Gatekeeper GoldMine 215

Mr. Inside Sales

JUNE 1, 2020

I’ve written on this subject before but let me remind you of what I said: New marketing funnels and lead nurturing campaigns have created what has always been a salesperson’s dream: more inbound leads. Another company recently reached out to me wondering if there is a best practice approach for handling inbound leads.

Inbound 178

Inbound Sales Qualified Lead Leads Marketing Qualified Lead 178

Pipeliner

SEPTEMBER 20, 2021

Most salespeople are familiar with the term “ gatekeeper ,” and often, this is where the sales process gets stalled. Gatekeepers are usually people without too much direct power that can make decisions as to whether or not your proposal gets seen. . Speaking To People On All Levels Of The Organization.

Prospecting 98

Prospecting Gatekeeper Decision Maker Outbound 98

DiscoverOrg Sales

APRIL 25, 2017

The rest of the time, they’re hunting prospects LinkedIn; trying to get past gatekeepers on the phone, only to be transferred around phone trees … or dialing wrong numbers. Myth 3: Purchased data erodes marketing campaign results. Strategic sales prospecting is also faster with intelligence than a traditional names-and-numbers list.

Account Based Marketing 241

Account Based Marketing Case Study Data Campaigns 241

Mr. Inside Sales

MAY 20, 2019

you can automate just about everything else—including phone calls, voice mails, email campaigns, etc. And now with A.I., While working with a new client last week, his management team was asking me which metrics they should focus on as they begin to adopt the new best practice approach we just introduced. Who Should Attend?

Top of Funnel 144

Top of Funnel Face-to-face Sales Qualified Lead Inside Sales 144

Sales and Marketing Management

SEPTEMBER 17, 2018

Author: Sabrina Ferraioli When you try to call business executives, you’re up against some substantial hurdles — gatekeepers, voicemail, caller ID and their not-a-minute-to-spare schedules. Although many sales emails are quickly zapped into electronic junkyards, some companies are highly successful in implementing cold email campaigns.

Conversion 293

Conversion Sales Qualified Lead B2B Direct Mail 293

Mr. Inside Sales

MAY 1, 2020

A Send Out Cards campaign is a great way to stay in touch with existing clients. Invest in yourself and your sales team today. 4) Develop other ways of reaching prospects and clients. Cold calling and emails may not be getting you through to contacts right now, so why not reach them the old fashion way? Through mail!

Strategy 159

Strategy Face-to-face Call-back Cold Calling 159

Sales and Marketing Management

JUNE 26, 2017

While many marketers believe their masterfully crafted nurturing campaign works 100 percent of the time, in the real world most of the stakeholders in a B2B buying committee will never fill out a form and see the beautifully crafted nurture series. Yet this is not enough. What About the Other 90 Percent?

Pipeline 185

Pipeline Case Study Decision Maker Ideal Customer Profile 185

Zoominfo

AUGUST 26, 2020

These data points (some more crucial than others) are essential for any communication with your prospect: Name – contact and company Title – including department and management level Direct dial phone number – to avoid the switchboard gatekeeper Email – crucial for follow-ups!

Cold Calling 130

Cold Calling How To Exact Campaigns 130

Zoominfo

APRIL 20, 2020

With multiple studies across the world highlighting shrunken marketing budgets, campaign delays, and hiring freezes…where should your sales and marketing efforts begin? As such, adjusting resources to double down on campaigns that bring in more qualified opportunities is an obvious move. Work Smarter, and Harder (and Together).

Pipeline 100

Pipeline Marketing Top of Funnel Hiring 100

Mr. Inside Sales

JUNE 23, 2019

I’ve written in my book, Power Phone Scripts , about the success I’ve had using a greeting card campaign to send a personalized card every month for year. So be relentless—remember: “The harder you work, the luckier you’ll get.”. #3: 3: Send a card—or 12. I’ve made hundreds of thousands of dollars doing this. Who Should Attend?

Prospecting 147

Prospecting Face-to-face Decision Maker Call-back 147

Increase Sales

MAY 15, 2013

I told you about the “contact campaign” used by a sales trainer to reach five Fortune 1000 CEOs that produced a 100% response rate and an 8,000% ROI – a $100,000 return on a $2,500 investment. "In "In that case, when would be a good time to check back with Leanne? I said the most important person in the C-suite wasn’t the CEO.

Journal 144

Journal Gatekeeper Decision Maker Campaigns 144

SBI

JULY 23, 2019

Now I am able to find the direct, accurate contact info and not waste time doing research, or going through gatekeepers to get the runaround. With this feature, I avoid a large and boring step during my campaigns. Before, I used to get all the contacts in the CSV file and then upload to Salesforce to be able to run a campaign.

Data 111

Data Strategy Decision Maker Inbound 111

DiscoverOrg Sales

MARCH 30, 2017

Sales reps aiming to displace the current provider were stuck dialing into dead-end corporate switchboard phone numbers, getting stonewalled by gatekeepers, never to reach their buyer’s voicemail box—let alone pitch their product to a decision-maker. The first good sales rep on site won exclusive mining rights. No Googling required.

Data 120

Data Lead Rank Decision Maker Account Based Marketing 120

ExecVision

JUNE 13, 2019

Gatekeeper. Connected – Gatekeeper or Future Follow Up. Gatekeeper (Admin, S/B, Other Person). When you marry the disposition with call recording insights, you can answer things like: What percentage of our calls are resulting in meaningful interactions with real buyers compared with gatekeepers or non-buyers?

Report 40

Report Sales Qualified Lead Gatekeeper Outbound 40

eGrabber

MARCH 27, 2020

All you have to do is just download it and start calling or jump start your email marketing campaigns. You can bypass the gatekeepers and quietly reach their inboxes without having an impact on your productivity as well as theirs. The software provides verified business email address of your ideal customers.

Ideal Customer Profile 132

Ideal Customer Profile Webinar Metrics Strategy Maximizer 132

Zoominfo

OCTOBER 21, 2021

And just like an ICP can be segmented into various cohorts, go-to-market teams should understand how to engage various stakeholders, influencers, decision makers and – gasp – gatekeepers involved in the purchasing process. Internal intent data refers to the campaigns a company is running, and who is responding to them.

Top of Funnel 130

Top of Funnel Funnel Data Sales Qualified Lead 130

SalesHandy

FEBRUARY 23, 2021

Connect and bypass gatekeepers earlier. Head over to SalesHandy and sign up with your Gmail or Outlook account to start sending cold email campaigns. . Set up a new campaign. Sign in and navigate to Email campaigns menu on the top left corner, Click on “+” to create and edit a new email campaign. Warm emails.

Decision Maker 69

Decision Maker Company How To Campaigns 69

Tenbound

JANUARY 26, 2024

Crafting Irresistible Subject Lines The Art of Subject Line Optimization Subject lines are the gatekeepers of your cold emails. The Follow-up Game: Persistence Pays Off Nurturing Long-Term Relationships Follow-ups are an essential component of successful cold email campaigns. Craft them thoughtfully to maximize open rates.

Case Study 64

Case Study Segment Social Media Follow-up 64

Mereo

JULY 14, 2022

According to a past Objective Management Group analysis , only 1% of salespeople new to sales — those often with the onus of sales development — can get past the shield of gatekeepers to access decision makers. Then use this information to create marketing campaigns and related sales enablement tools.

Decision Maker 36

Decision Maker Gatekeeper Ideal Customer Profile Analysis 36

PandaDoc

DECEMBER 19, 2022

The inbound route leans on different outreach efforts: content marketing, social media marketing (often using LinkedIn as the most popular professional social media), email-drip campaigns that are usually within the purview of the marketing department, and any sales pitches, as well. Awareness of the pain point.

Ideal Customer Profile 98

Ideal Customer Profile B2B Prospecting Top of Funnel 98

DiscoverOrg Sales

JUNE 8, 2016

Ever sent out a new email campaign to your ATS contacts only to get blacklisted after half of those contacts bounce? What this means for your staffing salespeople is no more dead end phone calls from run-ins with gatekeepers and no more “this number is no longer in service” messages because old contacts have moved on without your knowledge.

Penetration 120

Penetration Gatekeeper Data Face-to-face 120

SalesHandy

FEBRUARY 23, 2021

Connect and bypass gatekeepers earlier. Head over to SalesHandy and sign up with your Gmail or Outlook account to start sending cold email campaigns. Set up a new campaign. Sign in and navigate to Email campaigns menu on the top left corner, Click on “+” to create and edit a new email campaign. Warm emails.

Decision Maker 52

Decision Maker Company How To Campaigns 52

SugarCRM

FEBRUARY 14, 2023

Marketing automation software generates new leads for a business by streamlining the creation, management, and analysis of marketing campaigns. It takes the hassle out of tedious campaign processes like email marketing and lead scoring while tracking web and email interactions. Nurture campaigns. What is Marketing Automation?

Sales Automation 26

Sales Automation Lead Rank Top of Funnel Lead Scoring 26

SBI Growth

AUGUST 16, 2012

These accounts become the foundation of any sound social media campaign, be it personal or corporate. The primary recommendations are effective gatekeeping and locking down your contacts - two simple strategies that are worth incorporating into your online presence.

Social Media 290

Social Media Lead Rank Ideal Customer Profile Networking 290

No More Cold Calling

JANUARY 25, 2011

For more on why a real introduction—a referral—makes all the difference, read: “ How to Bypass the Gatekeeper ”. This is why sales people have been hearing so much about the value in nurturing campaigns and social media marketing, but little of it seems to apply to anything a sales person can influence. This is why Sales 2.0

Cold Calling 247

Cold Calling InsideView Referrals Social Media 247

Close.io

DECEMBER 3, 2019

In the following sections, the author covers converting your cold calls into warm calls through better conversations and getting past the gatekeeper to close more sales. Why salespeople need this book : Bypassing the gatekeepers and reaching high-level decision-makers is tricky. How To Crush It, Kill It & Master Cold Calling Now!

Cold Calling 116

Cold Calling Negotiation Sales Qualified Lead Top of Funnel 116

Keith Rosen

OCTOBER 7, 2010

Below you’ll find five additional things you can do, and what not to do, to increase the success of your email campaigns and avoid them being deleted in the first place. Some of these strategies are straight out of my cold calling book. 1: Don’t Send Attachments in Your First Email.

Campaigns 67

Campaigns Prospecting Collateral Cold Calling 67

DiscoverOrg Sales

APRIL 11, 2016

Marketing departments coordinate tradeshows, run email campaigns , write & promote content, and conduct an ever-growing list of activities to attract leads and then push them down the funnel. Rather than spending your time navigating gatekeepers and hounding less-than-ideal leads, take a step back and be a bit more strategic.

Lead Rank 120

Lead Rank Lead Scoring Leads Marketing Qualified Lead 120

Pointclear

JANUARY 26, 2012

P.S., It’s great for target verification and data collection at the earliest stages of your campaign, too. Its high perceived value and standout physical features tend to get past gatekeepers, and straight to the executive desktop. Telephone is great for outbound inquiry generation, as well as lead qualification and nurturing.

Media 233

Media Direct Mail netFactor Trade Show 233

Hubspot Sales

DECEMBER 23, 2022

It is easy to filter on specific events like viewing our website/content, their interests, and other attributes that we look to go after for specific campaigns. What we love: With Tami, users can skip the gatekeepers and go straight to the correct points of contact. Core features include: Multichannel campaign automation.

Tools 103

Tools Ideal Customer Profile Prospecting Intent Data 103