4 Ways to Get Past the Gatekeeper (No Tricks Required)

No More Cold Calling

When you have a referral introduction, there’s no need to dupe the gatekeeper. It’s tiresome reading about how to get past the gatekeeper. These “gatekeeper” tactics are insincere, duplicitous, unprofessional, offensive, and a waste of sales time.

Direct Mail & Email Workflow Templates For Ridiculously Effective Marketing Campaigns

Sales Hacker

The following stats, facts, and tips support the wisdom of integrating direct mail into email marketing campaigns, as well as provide some best of breed guidelines for effective ways to accomplish this. Adding Direct Mail to Email Campaigns Makes Good Economic Sense.

Are Your Emails Getting Deleted By Your Prospects and Customers? Five Things You Can Do to Increase the Success of Your Email Campaigns. Prospecting Email Strategies – Part Two

Keith Rosen

Below you’ll find five additional things you can do, and what not to do, to increase the success of your email campaigns and avoid them being deleted in the first place. Developing an email template compelling enough to elicit a response from a prospect is hard enough.

10 Ways To Prepare For Your First Cold Call

MTD Sales Training

Is it to highlight a particular campaign you’re running? 7) Plan for what to say if you meet a gatekeeper. A gatekeeper’s role is to ensure the decision-maker’s time isn’t wasted on calls of little or no value.

Data-Agnostic? See How Data Quality Affects ROI in This A/B Test

DiscoverOrg Sales

It’s easy to see the correlation between data accuracy and sales efforts: If phone numbers are correct and link sales reps directly to their buyers, they can spend more time talking to likely prospects at the other end of the line, rather than shaking down a phone tree of gatekeepers.

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Three Ways to Get a Prospect to Respond

Mr. Inside Sales

I’ve written in my book, Power Phone Scripts , about the success I’ve had using a greeting card campaign to send a personalized card every month for year. I received this question from a reader of my blog last week: “Mike, I have a question for you.

Summer Sales Slow? Five Things to do NOW!

Mr. Inside Sales

If any of you have thought about developing a greeting card campaign to stay in front of your customers and prospects, this is the perfect time to do it! I don’t know about you, but right after July the 4 th. business seems to slow down and then it limps along until September.

3 Email Deliverability Mistakes You’re Making Right Now

DiscoverOrg Sales

If your email campaigns are frequently falling short, you’re probably committing major email deliverability mistakes without even realizing it. In the past, IP reputation was the gold standard for ISPs to determine if your email campaigns were legitimate or not. ISPs and email providers are the gatekeepers, and they’re employing increasingly sophisticated algorithms to ensure their users are only getting the email they want.

3 Secrets to Setting Sales Meetings with the C-Suite

Sales and Marketing Management

They’re off-the-charts busy, bombarded with sales messages, and gatekeepers keep them well insulated. The phone is also a terrific way to get past the gatekeepers. Gatekeepers are a different story. While it does need to be an integral part of your attraction campaign, you must us multiple media. Do your research and customize your offer, make a clear ROI case, and be sure the phone is an integral part of your outreach campaign.

The Importance of Call Dispositions & How to Leverage Them in Reporting

ExecVision

Gatekeeper. Connected – Gatekeeper or Future Follow Up. Gatekeeper (Admin, S/B, Other Person). When you marry the disposition with call recording insights, you can answer things like: What percentage of our calls are resulting in meaningful interactions with real buyers compared with gatekeepers or non-buyers? How can we adjust our marketing campaigns from lessons learned? These days, revenue leaders have huge swaths of data right at their fingertips.

B2B Sales Emails that Open Conversations with Executives

Sales and Marketing Management

Author: Sabrina Ferraioli When you try to call business executives, you’re up against some substantial hurdles — gatekeepers, voicemail, caller ID and their not-a-minute-to-spare schedules.

Myth Busters: 3 Sales Intelligence Assumptions Dispelled

DiscoverOrg Sales

The rest of the time, they’re hunting prospects LinkedIn; trying to get past gatekeepers on the phone, only to be transferred around phone trees … or dialing wrong numbers. Myth 3: Purchased data erodes marketing campaign results. Some think that purchasing data is a potential disaster for marketing and sales campaigns, that contact lists suffer from data decay and may not be opted in.

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Sales Intelligence: What to Expect When You’re Prospecting

DiscoverOrg Sales

Time to plan your next marketing campaign or start prospecting into your top accounts! Sales calls the wrong people or reaches a gatekeeper, where they will ultimately get turned away or begin the tedious process of calling up the chain. Targeted displacement campaigns.

Why Cost Efficient May Not Be Cost Effective Marketing

Increase Sales

Yesterday I received from one of my local papers an email with the following message: TODAY ONLY we are offering a VERY cost efficient advertising campaign that will run for 28 consecutive days. Post Card Direct Mail Campaign. Article Mail Campaign.

Breaking Through to CEOs and the C-Suite, Part 2 By Stu Heinecke

Increase Sales

I told you about the “contact campaign” used by a sales trainer to reach five Fortune 1000 CEOs that produced a 100% response rate and an 8,000% ROI – a $100,000 return on a $2,500 investment. "In

Growth Begins with Data—and Your Competitors Already Know It

DiscoverOrg Sales

Sales reps aiming to displace the current provider were stuck dialing into dead-end corporate switchboard phone numbers, getting stonewalled by gatekeepers, never to reach their buyer’s voicemail box—let alone pitch their product to a decision-maker. In this case, sales reps can focus, uninterrupted, introductory calls and marketing campaigns that target influencers and decision makers in strategic ways. Cracking a tough sales account was once like striking oil.

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Taking ATS to New Levels: A Bullhorn & DiscoverOrg Partnership

DiscoverOrg Sales

Ever sent out a new email campaign to your ATS contacts only to get blacklisted after half of those contacts bounce? For staffing companies, the Applicant Tracking System (ATS) is one of those tools with which salespeople and recruiters have a love-hate relationship.

Nurturing Beyond Email to Accelerate Your Pipeline

Sales and Marketing Management

While many marketers believe their masterfully crafted nurturing campaign works 100 percent of the time, in the real world most of the stakeholders in a B2B buying committee will never fill out a form and see the beautifully crafted nurture series. We know these gatekeepers will be examining the company’s website, so intuitively, marketers must go beyond just email by nurturing the buying committee where their customers and prospects already are: on their website.

How to Ask for Referrals: A Comprehensive Guide

No More Cold Calling

When sales teams know how to ask for referrals, they don’t have to worry about identifying decision-makers, bypassing gatekeepers, or proving themselves trustworthy. Develop a campaign to send relevant information on a regular basis.

The Most Untapped Leverage Point For B2B Growth

DiscoverOrg Sales

If you can ensure your campaign is sent only to recently vetted contacts with verified addresses, you’ll reach the right people, with low waste and high ROI. You probably don’t need me to explain the value of direct dials, but just in case, two words: circumventing gatekeepers.

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The 5 Top Media for Cold Prospecting

Pointclear

P.S., It’s great for target verification and data collection at the earliest stages of your campaign, too. Its high perceived value and standout physical features tend to get past gatekeepers, and straight to the executive desktop.

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Leverage Your Personal Brand to Drive Sales This Quarter and Beyond

Sales Benchmark Index

These accounts become the foundation of any sound social media campaign, be it personal or corporate. The primary recommendations are effective gatekeeping and locking down your contacts - two simple strategies that are worth incorporating into your online presence.

Why Asking for Referrals Isn’t All That Matters for Account Based Selling Teams

No More Cold Calling

Sounds like someone who’s about to get shut down by the gatekeeper. After that it’s the cold hard reality of cold calling, either with the assistance of an inbound marketing campaign, or plain old fashioned cold calling scripts. It’s still who you know that counts.

The Leads Are Weak: An Intro to Finding & Working Good Leads

DiscoverOrg Sales

Marketing departments coordinate tradeshows, run email campaigns , write & promote content, and conduct an ever-growing list of activities to attract leads and then push them down the funnel. Rather than spending your time navigating gatekeepers and hounding less-than-ideal leads, take a step back and be a bit more strategic.

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The Power of Sales Intelligence #1: Data quality and management

DiscoverOrg Sales

Time to plan your next marketing campaign, or start prospecting into your top accounts! Sales calls the wrong people or reaches a gatekeeper, where they will ultimately get turned away or begin the tedious process of calling up the chain. You just acquired a list of names, phone numbers, and email addresses. But hold on. Take a deep breath. Where did this lead list come from? You’ve been in sales and marketing long enough to know it’s never quite that easy.

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If You’re Building Your B2B Marketing Strategy, Start Here

Sales Hacker

Ease of getting past gatekeepers. As a result, instead of adopting their product, proposals, and lead generation marketing campaigns according to this, people they try to create a universal product pitch.

How to Ask for Referrals: A Comprehensive Guide

No More Cold Calling

When sales teams know how to ask for referrals, they don’t have to worry about identifying decision-makers, bypassing gatekeepers, or proving themselves trustworthy. Develop a campaign to send relevant information on a regular basis.

9 marketing trends that will dominate 2019

PandaDoc

The gatekeepers of these communication channels are also becoming increasingly averse to content they deem irrelevant to their users. Ryan Chapman, CEO of Fix Your Funnel, says that 90% of Facebook ad traffic for his campaigns goes to mobile. 2019 is officially upon us.

Why Cold Calling Is the Bottom of the Barrel

No More Cold Calling

For more on why a real introduction—a referral—makes all the difference, read: “ How to Bypass the Gatekeeper ”. InsideView nailed it by titling its Sales Intelligence blog “ Why Cold Calling is the Bottom of the Barrel ”. Finally, a Sales 2.0

Dialing for Dollars Web Tool

Fill the Funnel

A quote from respected sales research and consulting firm CSO Insights sums up the problem that SalesDialers is built to resolve: ” 96 percent of a sales reps time when making outbound calls is spent dialing, leaving voice mails, navigation phone trees, and talking with gatekeepers.” Email blast - send relevant email to all the leads in a campaign at once. Extremely flexible, it provides all of the core sales tools needed during an outbound call campaign.

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4 Steps to Shorten Your Sales Cycle and Bump Up Low-Touch Conversions by 70%

Sales Hacker

We iterated on many campaigns; gauging reply rates, open rates, conversion rates, and efficiency. A highly enabled salesperson-gatekeeper is the answer. Here’s how we scaled our approach to converting low-touch leads at Appcues.

Sales Enablement Defined: Your Guide to Sales Prospecting

Showpad

Leads fall at the earliest stage in the funnel; they come from referrals, lists either built manually or acquired by a third party, or a response to either an email or inbound marketing campaign. Introducing yourself with some background knowledge of the organization increases your chances of getting through a gatekeeper to key decision makers. Let’s face it; prospecting isn’t the most fun part of selling.

Sales Enablement Defined: Your Guide to Sales Prospecting

Showpad

Leads fall at the earliest stage in the funnel; they come from referrals, lists either built manually or acquired by a third party, or a response to either an email or inbound marketing campaign. Introducing yourself with some background knowledge of the organization increases your chances of getting through a gatekeeper to key decision makers. Let’s face it; prospecting isn’t the most fun part of selling.

The Ultimate Guide to Sales Prospecting: Tips, Techniques, & Tools to Succeed

Hubspot Sales

Gatekeeper: Person in charge of communicating or preventing information from reaching a decision-maker; for example, receptionists or personal assistants. We usually have to go through a gatekeeper to reach them. Tick tock, tick tock, tick tock.

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31 Simple, Yet Brilliant Lead Generation Techniques to Supercharge Your Sales Pipeline

Sales Hacker

This “lumpy mail” technique bypasses the gatekeeper and straight into the hands of the decision maker, eager to know what’s inside. Use them to create a Facebook Remarketing campaign. You can now upload these emails to a Facebook Remarketing campaign.

Sales Acceleration on Demand: Outreach & DiscoverOrg

DiscoverOrg Sales

From there, users can build hyper-targeted prospect lists in DiscoverOrg, push in them individually or in bulk to specific Outreach sequences, and run strategic campaigns.

The Proven Process for Developing a Go-to-Market Strategy

Hubspot Sales

Gatekeeper: Blocker in getting a product implemented or approved. Once you’ve collected this data, you can base your larger campaigns off these successful insights. Steps for developing a GTM strategy. Identify the buying center and personas.

Dirty Data Done Dirt Cheap

DiscoverOrg Sales

Dead-ends and gatekeepers. You’re trying to ramp up, fast, and nothing brings in leads quicker than an outbound email campaign – so you drop those contacts into your CRM, and maybe a marketing automation tool (MAT) like Marketo, Outreach, or Constant Contact. The quick buck.

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Top 25 Incendiary Social Selling Secrets

Tony Hughes

The accelerator is going to be leveraging a suite of technologies to streamline the pipeline, be ultra-responsive and get upstream, past the gatekeeper to be the preferred vendor going into the crucible of the decision. Multi-step email and outreach campaigns.

How to make sales calls [The Ultimate Guide]

OnePageCRM

How to get past gatekeepers. The best way to get past a gatekeeper like this is to reframe how you approach the call. They’re not gatekeepers or obstacles to overcome, they’re potential allies who can help champion your product within their company.