The Leads Are Weak: An Intro to Finding & Working Good Leads
DiscoverOrg Sales
APRIL 11, 2016
Marketing departments coordinate tradeshows, run email campaigns , write & promote content, and conduct an ever-growing list of activities to attract leads and then push them down the funnel. Rather than spending your time navigating gatekeepers and hounding less-than-ideal leads, take a step back and be a bit more strategic.
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