Data Governance: Salesforce Objects in a Lead-to-Cash Process
Sales Hacker
OCTOBER 10, 2019
Data Governance & Salesforce Objects. Examples of transactional objects: Campaigns. In reality, salespeople today are technologically adept and spend up to 30% of their time dealing with the results of inconsistent data governance. Here’s what we’re going to cover: Salesforce objects. Why bother? Sales process stages.
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