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Put Sales and Marketing to Work by Turning Your Total Addressable Market into a Targetable List

Sales and Marketing Management

Being able to visualize your market is a bonus that helps with defining and assigning territories, allocating field resources, and focusing marketing efforts. Again, having a “clear story” of the TAM is critical to good decision-making, at every level, from an individual marketing campaign to a strategic business-changing initiative.

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Top 20 Sales & Marketing Vendors to Follow on Twitter @Dreamforce ’14

SBI

Act-On’s streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster. Use Act-On for all your online marketing campaigns. InsideView. InsideView. InsideView ToolSkool. Integrate your CRM, webinar management and more, most with one click.

Vendor 139
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The Pipeline ? Reports of the Death of the Salesperson Are Greatly.

The Pipeline

At Dreamforce, Tibor and I presented at the InsideView booth. Create campaigns for the sales team that, rather than offering “once-in-a-lifetime” discounts or “check-in,” instead offer a report with valuable data. Territory Alignment. The Pipeline Guest Post – Craig Rosenberg. Don’t hold it back, give it away. Sell Better.

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6 Steps to Improve Your Go-To-Market Maturity

Sales and Marketing Management

InsideView just published a study of over 500 B2B sales and marketing professionals with new insight on go-to-market (GTM) maturity, a topic of growing interest for many business leaders. Sales territories may not be set up correctly or aligned with marketing campaign targets. April 2018 Forrester Blog Post by Laura Ramos.