Put Sales and Marketing to Work by Turning Your Total Addressable Market into a Targetable List
Sales and Marketing Management
APRIL 10, 2017
Being able to visualize your market is a bonus that helps with defining and assigning territories, allocating field resources, and focusing marketing efforts. If your TAM is inaccurate, even by a small margin, you might make the wrong go/no-go decision. Some Final Pointers.
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