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5 Examples of Memorable B2B Direct Mail Campaigns

Zoominfo

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. For whatever reason, the campaign didn’t work.

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5 Examples of Memorable B2B Direct Mail Campaigns

Zoominfo

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. For whatever reason, the campaign didn’t work.

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Baby Come Back: 5 Tips to Plan a Winning Re-Engagement Campaign

Appbuddy

That’s why re-engagement campaigns are still widely considered a best practice for competitive email programs. Let’s dive deeper into re-engagement campaigns, the value they provide, and tips you can use today to start planning a winning campaign. How to know when it’s time for a re-engagement campaign.

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Drive more sales with effective lead management system

Apptivo

Lead Capturing Email, website, social media, webinars, and paid ads are all ways to reach out to potential buyers during lead generation activities. A lead management software populates a lead’s profile with publicly available information such as their job title, location, timezone, company name, and social media profiles.

Lead Rank 103
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HOW??? Fortune 50 Customer 3x’s Sales Pipeline in 90 days

SalesforLife

Their sellers have thousands of accounts in each of their territories, and can’t possibly talk to all of the accounts in a territory. So, they have been doing propensity scoring with their email and social media campaigns. Sellers address the Total Addressable Market (TAM) for their geographic territories.

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Buyer’s Guide: Finding the Right Lead Routing Software for Your Business

Zoominfo

The telecommunications and mass media company revamped its lead routing process from end to end, saving sales teams days and days of wasted effort. “We In other words, get inspired as you think of your ideal outcomes. Take Spectrum as an example. Data completeness – Is your data being enriched with both first-party and third-party data?

Lead Rank 130
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29 Types of Trigger Events and How to Track Them

Hubspot Sales

New Product/Service Announcement By rolling out a new product or service, a company is venturing into uncharted territory. And uncharted territory calls for different types of support -- and potentially new vendors. Track this event with : Google alerts, press releases page, industry news, social media 7. Introduce yourself.