The Shifting Sands of Selling Tech
Sales and Marketing Management
FEBRUARY 22, 2021
The only cost was a few hours of our staff time to prepare and conduct the webinars and then a few more hours to create and track follow-up campaigns after the event. Still, virtual events were unchartered territory. At the end of 2020, we had attained over 1,000 leads from 25 webinars, which surpassed the goal we set in January.
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