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5 Examples of Memorable B2B Direct Mail Campaigns

Zoominfo

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. For whatever reason, the campaign didn’t work.

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Inside Sales Power Tip 150 – Positive Attitude Wins Business

Score More Sales

Because of the feast or famine mentality that can happen in a professional selling career, and because of the things we say internally to ourselves, having a primary positive attitude is crucial for your success. Research over the years has found that positive attitudes impact sales success. – Jack Canfield. Expand Your Pipeline.

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5 Examples of Memorable B2B Direct Mail Campaigns

Zoominfo

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. For whatever reason, the campaign didn’t work.

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Baby Come Back: 5 Tips to Plan a Winning Re-Engagement Campaign

Appbuddy

That’s why re-engagement campaigns are still widely considered a best practice for competitive email programs. Let’s dive deeper into re-engagement campaigns, the value they provide, and tips you can use today to start planning a winning campaign. How to know when it’s time for a re-engagement campaign.

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ZoomInfo’s 12 Best B2B Tips for Holiday Season

Zoominfo

So whether you’re expanding into new territory, prepping for next year’s round of new hires, or deploying marketing campaigns, following these B2B tips and tricks will help your B2B efforts during the holiday season. BASHO emails are a specific kind of personalization strategy, ready for you to use in your next targeted campaign.

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Outsourced Tele-prospecting: 10% less cost, 90% more revenue

Pointclear

It was a best of both world’s brand promise, and part of a hugely successful campaign. Other costs not considered in the buy/build decision are those associated with turnover, including rehiring, retraining, and lack of productivity when a position is vacant. Remember the old light beer tagline: “Tastes Great, Less Filling”?

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How to Create a Targeted B2B Customer Profile

Zoominfo

Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales. Focusing on segmented groups of potential customers not only saves time and resources, but the marketing campaign as a whole. What is a Customer Profile? 5 Steps to the Customer Profiling Process.