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Evaluating Your Business Development Strategy

Janek Performance Group

Typically, best-in class sales organizations use the following leading KPIs: Conversion rates Customer Acquisition Cost (CAC) Customer Lifetime Value (CLV) Sales Velocity (SV) Lead response time Customer Retention Rate Pipeline health As leads progress through the funnel, they become opportunities and then customers.

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Market & Sales Intelligence — Why Both are Essential for Sales Teams

Zoominfo

It’s become such a valuable tool for understanding available markets, pulling prospects, and measuring campaign success. Additionally, sales teams can uncover new opportunities with uncharted leads, industries, and territories. But the work isn’t completely done—you still have to worry about customer retention.

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How to Create a Targeted B2B Customer Profile

Zoominfo

Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales. Focusing on segmented groups of potential customers not only saves time and resources, but the marketing campaign as a whole. What is a Customer Profile?

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How to Create an Effective Sales and Marketing Plan

Highspot

Marketing Calendar Timeline for planned marketing activities, campaigns, and promotions. Strategies for acquiring new customers, upselling, cross-selling, and customer retention. Sales Territories and Distribution Channels Definition of sales territories and distribution channels.

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How to Create an Effective Sales and Marketing Plan

Highspot

Marketing Calendar Timeline for planned marketing activities, campaigns, and promotions. Strategies for acquiring new customers, upselling, cross-selling, and customer retention. Sales Territories and Distribution Channels Definition of sales territories and distribution channels.

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Is Your Sales Compensation Driving the Right Behaviors?

SBI Growth

Retention - Top performers who are failing to achieve their expected income are at risk. A compensation problem may soon morph into a retention problem. They have targeted their selling campaigns for the coming year to maximize their income. Territory potential and/or Quota calculated incorrectly. Momentum is strong.

article thumbnail

How to Create a Targeted B2B Customer Profile

Zoominfo

Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales. Focusing on segmented groups of potential customers not only saves time and resources but the marketing campaign as a whole. What is a Customer Profile?