article thumbnail

How to Best Utilize Sales Technology for Optimal Results

Pipeliner

A/B testing, or putting two options of a content piece up for a select customer opinion, can strengthen your sales strategy. It is helpful to accumulate A/B test data to know just where your marketing campaign is going right. Improve marketing campaigns based on feedback.

article thumbnail

How Salesloft keeps OpenText’s Inside Sales team focused

SalesLoft

The best reason for adopting a new sales technology is to find a solution to your organization’s pain points. That’s exactly what Ron Greer , VP of Worldwide Inside Sales at OpenText , wanted for his team. Let’s get into the pain points first. We’ve got so many more early career professionals coming to this type of job.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Introducing Workflows: The Data-Driven Automation Solution

Zoominfo

Marketers and sales reps can automate email campaigns, sales plays, meetings, and much more. When it comes to winning more business, arming marketing and sales teams with data and insights about their target markets is the ultimate competitive advantage.

article thumbnail

How to Scale Your Engagement Strategy to Optimize Messaging and Maximize Sales

Sales and Marketing Management

Sales technology has been a necessity for quite some time. Even when you narrow your focus to engagement specifically––as opposed to sales in general––technology can still prove one of your most potent assets. . Work on filling it in for the next campaign. Enlist the Aid of Tech. And this applies across the board.

Scale 177
article thumbnail

Fine-Tuning Your Engagement Strategy to Optimize Messaging and Maximize Sales

Sales and Marketing Management

Sales technology has been a necessity for quite some time. Even when you narrow your focus to engagement specifically––as opposed to sales in general––technology can still prove one of your most potent assets. . Work on filling it in for the next campaign. Enlist the Aid of Tech. And this applies across the board.

Maximizer 156
article thumbnail

5 Simple But Highly Effective Lead Nurturing Tactics

Highspot

To maximize the success of campaigns and ensure that every prospect is kept in your sphere, even if they’re not ready to buy, marketers should design and develop lead nurturing, sales development, and lead capture follow up strategies and tactics. Implement Retargeting Campaigns. It allows you to build thought leadership.

article thumbnail

June 2018 B2B Blog Post Round-Up

Zoominfo

4 Lessons ZoomInfo Learned From Their Own ABM Campaign. If you worked in sales or marketing in the past year—you’ve already heard the news: Account-Based Marketing (ABM) is an incredibly effective way to target qualified prospects and close more deals. Let’s jump right in! So, like many companies, ZoomInfo decided to give ABM a shot.