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Data Governance: Salesforce Objects in a Lead-to-Cash Process

Sales Hacker

Here’s what we’re going to cover: Salesforce objects. Data Governance & Salesforce Objects. Whether your selling model is transactional, self-service, enterprise, or a combination of these, you will need to set up some objects in Salesforce that support the sales and eventual retention strategies of your business.

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5 Best SaaS Tools for Sales Professionals

Pipeliner

Maptive for geoanalysis and sales territory management. Maptive is one of the best options for visualizing potential customers and mapping territories to ensure that sales reps can work as productively and efficiently as possible. Salesforce for CRM. What are the best SaaS tools to help you achieve this?

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Enterprise APIs: Funnel Fresh Business Data Directly Into Your Tech Stack

Zoominfo

Such data is foundational for optimizing key go-to-market functions like campaign list building, segmenting, prospecting, lead routing, scoring, and territory alignment. If someone from a particular company makes five visits to a pricing page, [you can] grab a handful of contacts and deploy them for a digital ad campaign.

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The Shifting Sands of Selling Tech

Sales and Marketing Management

The only cost was a few hours of our staff time to prepare and conduct the webinars and then a few more hours to create and track follow-up campaigns after the event. We found that the quality of leads had room for improvement: few of them converted into a viable MQL for our salesforce. Still, virtual events were unchartered territory.

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Buyer’s Guide: Finding the Right Lead Routing Software for Your Business

Zoominfo

ZoomInfo’s intelligent lead routing allows you to activate any-object routing and leverage your Salesforce triggers to automate the real-time movement of all kinds of records — including leads, contacts and accounts — directly to your sales team. Data is a must-have for accurate lead routing.

Lead Rank 130
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Lead Routing: The Critical Process for Go-to-Market Revenue Growth

Zoominfo

With a comprehensive routing system that’s fast, informed, and data-driven, accelerated pipelines and higher sales campaign conversion rates become more than just goals. With ZoomInfo OperationsOS , teams have full control to route leads based on a variety of factors, including territory, company size, job titles, or annual revenue.

Lead Rank 130
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ZoomInfo Acquires RingLead, Boosting Data Management

Zoominfo

How do I make absolutely sure that the data I need gets to the right system or person in order to orchestrate a campaign, execute a marketing or sales play, bring in a partner, or deliver the perfect customer experience? Meanwhile, for U.S. Drag-and-drop features in RingLead make these rules easy to implement and adjust.

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